We help your company confidently enter the Singapore market,
supported by thorough market research
We analyze the Singapore market and gather comprehensive insights to ensure your market entry is efficient and minimizes financial risks.
You will receive a clear business plan and a well-defined strategy.
Our services
We will conduct a detailed Singapore market study
to ensure your entry into a new market is as effective as possible
We will conduct a detailed Singapore market study
to ensure your entry into a new market is as effective as possible
Market research methods
Competitor, brand, and retailer analysis
Result
Application
Result
We help you navigate Singapore’s competitive landscape, identify opportunities to stand out, build strong positioning, and minimize risks when entering and growing your business
Application
• Selection of an optimal pricing policy and product range
• Development of effective positioning
• Search for new opportunities for product expansion
• Reduction of risks when entering the market through an understanding of the competitive environment
Development and analysis of consumer surveys
Result
Application
Result
We provide accurate data on what your audience wants and what motivates them, as well as how they behave. This gives you an understanding of their perception of the product, brand, and communications
Application
• Adapt your products and services to meet customer expectations
• Build sales forecasts based on reliable statistics
• Create effective marketing campaigns
Analysis of public information
Result
Application
Result
You receive key market indicators, current events, and industry trends, which allows you to form a comprehensive understanding of the market and the competitive environment
Application
• Identify opportunities for growth and new business directions
• Develop a market entry strategy that takes current trends into account
• Reduce risks based on verified information
Conducting in-depth interviews with experts
Result
Application
Result
Expert insights from industry practitioners — information you can’t find in numbers alone
Application
• Gain a deeper understanding of the market specifics and its risks
• Develop a strategy for market entry and business scaling
• Assess prospects and identify hidden opportunities
Social listening
Result
Application
Result
You gain insight into the real perception of your brand, products, and competitors in the online environment, allowing you to track audience sentiment, identify trends, and manage reputational risks
Application
• Adapt marketing campaigns to current trends and customer expectations
• Respond to negative feedback and improve audience engagement
• Discover new customer touchpoints
Focus group setup and analysis
Result
Application
Result
You receive direct feedback from your target audience, gaining insights into their real expectations, barriers, and motivations when making a purchase
Application
• Adapt your product and communications to customer needs
• Develop marketing strategies that build trust and increase conversion
• Test hypotheses and identify new opportunities for promotion
Indeso will provide all the necessary information about the Singapore market to help you successfully launch your business in a new country
To take full advantage of Singapore’s opportunities, it is essential to strategically plan your business launch by thoroughly studying the market and the country’s cultural specifics. We are ready to help you with this. Indeso gathers up-to-date information and verified data, conducting in-depth analysis to help your company successfully enter the Singapore market.
We provide insights necessary for making informed decisions, reducing risks, and avoiding unnecessary financial losses at the start. We help you understand your target audience, develop effective positioning, and create a step-by-step business plan. Our analysis covers not only the market landscape but also the cultural nuances of the country.
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets
We understand the challenges of entering international markets and strive to make this process easier. We conduct comprehensive analytics, gathering data and insights about your specific niche, so you can clearly understand the market and develop a strategy that ensures success in a new country.
Indeso Principal Consultant Tatyana Kovpak has over 20 years of experience in business consulting and in-depth market analysis across various countries. Together with her team, Tatyana will help you assess the growth prospects of your business in Singapore, study your target audience, and optimize costs during the company’s launch.
- • By the age of 20, she had launched her first company and turned it into a market leader—so she knows how to grow quickly, even in unfamiliar environments.
- • Her consulting experience in Singapore, the USA, and France exposed her to diverse business approaches and revealed which strategies really deliver results.
- • Studying at ESSEC Business School in France (Master’s in Strategy and International Business) gave her a strong academic foundation, while living across Europe, Asia, and the Americas taught her how cultural mindsets shape customer and partner decisions.
- • She now applies this expertise to help CIS companies successfully expand abroad, gain accurate audience insights, and uncover growth opportunities.
- • Fluent in Russian, French, and English, she builds effective international communication with ease.
Benefits of doing business in Singapore
Why analyze the Singaporean market
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Understand the legal and regulatory requirements that must be met when entering the market
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Identify consumer behavior patterns, preferences, and expectations, allowing you to adapt your product or service to the specific market
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Study key competitors, their strategies, strengths, and weaknesses to develop effective tactics for successful positioning
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Understand current and emerging market trends, which is crucial for making strategic decisions and minimizing risks
Before launching, businesses need to thoroughly understand the market situation in Singapore in order to:
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Adapt your business model and marketing strategy to achieve maximum efficiency
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Discover niches and new business opportunities that could be missed without detailed analysis
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Create a business plan and market entry strategy to avoid financial losses and mistakes at the start
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Set optimal pricing for your products or services that matches the purchasing power of your target audience and the competitive environment
Risks and challenges of doing business in Singapore
To account for all the nuances of the Singapore market, it's important to start with an in-depth analysis. We will provide you with the necessary data for an effective launch and successful business growth.
Plan to enter the Singaporean market?
Schedule a free consultation
During the consultation, you will receive valuable information for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter the Singaporean market
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Checklist: “How to Save Over $10,000 When Entering the Singaporean Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter the Singaporean market
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Checklist: “How to Save Over $10,000 When Entering the Singaporean Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
-
Answers to your specific questions
Results our clients get
Who will benefit from the Singaporean market research
Companies looking to enter the Singaporean market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs
Entrepreneurs looking to start business in Singapore
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Understand the needs of your potential audience in your niche, learn about legal requirements, and receive information on ways to legally reside in the country through business
Start-up founders and experts
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Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify the needs of your customers — all under the guidance of an experienced expert
Testimonials
Contacts
Frequently asked questions
Do I need market research before entering Singapore?
Yes. Market research helps you:
1. Understand consumer preferences and behavior;
2. Analyze competitors and identify opportunities;
3. Develop a positioning strategy;
4. Minimize risks and avoid financial losses.
How do I register a company in Singapore?
To register a company in Singapore, you need to:
1. Prepare KYC documents for all shareholders, directors, and beneficial owners;
2. Sign incorporation forms and the company constitution;
3. Register the company with the Accounting and Corporate Regulatory Authority (ACRA) – usually within 3 business days;
4. Receive official documents, including the Certificate of Incorporation and BizFile, and order a company stamp;
6. Open a corporate bank account and register for GST or other licenses if required.
Can a foreigner register a company in Singapore?
Yes. Foreigners can fully own a company in Singapore. Requirements include:
At least one resident director (foreigners can apply for an EntrePass if they want to be the resident director);
A Singapore-based company secretary;
A local registered address.
What taxes does a Singapore company pay?
Corporate tax is 17%, with exemptions and incentives for new companies;
Offshore companies not conducting local business are tax-exempt;
Certain licensed industries (finance, healthcare, insurance) cannot qualify for offshore tax exemptions.
How can I understand my target market in Singapore?
Create a detailed profile of your target audience;
Analyze competitors and industry trends;
Develop a positioning strategy and marketing campaigns tailored to local preferences and culture.
How do I start a private education institution (PEI) in Singapore?
Register with the Ministry of Education and the Council for Private Education;
Registration fees range from US$20,000 to US$45,000 depending on the institution.
How long does it take to incorporate a company in Singapore?
Typically, 1–2 business days after submitting all required documents, depending on the completeness of the application.
Are there tax incentives for startups in Singapore?
Yes. New companies may qualify for tax exemptions on a portion of profits for the first three years of operation.
Do I need a Singapore visa to start a business?
Not for company incorporation itself. However, to work in the company, foreign owners or employees need the appropriate visa: EntrePass, Employment Pass, or S Pass.
Markets we study