Market positioning
When providing market positioning services, our team focuses on creating a unique proposition for our clients and identifying the ideal customer niche. The right market positioning will help a business attract customers and create a competitive advantage.
In order to build the right market positioning strategy we analyze the macro and micro environmental factors, conduct SWOT, create a marketing mix and product matrix, perform segmentation, and assess target customer needs and key sales channels.
Strategy and planning
- Establishing goals and objectives
- Creation of a work plan
Execution
- Conducting research
Data analysis
- Information analysis
Strategy and business plan
- Unique proposition creation
- Positioning strategy creation
Methods
SWOT analysis
(STP) Segmentation, targeting, and positioning
Brand identity prism
Brand positioning canvas
Creating a distinct brand identity
Developing a clear differentiator from competitors
Marketing messaging that is clear and focuses on the problems your product solves
Small and medium-sized companies
Entrepreneurs
Experts
Positioning for an interior design company
Positioning for a furniture business
Positioning for a payment company
Positioning for an IT company
Positioning for beauty salons
Positioning for a tourism business
Positioning for a kids’ shop
