Doing business in the USA:
launch your successful business
with our market research and step-by-step business plan
We will help you save tens of thousands of dollars when entering a new market
We will create a step-by-step business plan and the right strategy

Our services
We will analyse the US market information
that will help you save tens of thousands of dollars
We will analyse the US market information
that will help you save tens of thousands of dollars
Indeso combines market research and cultural insights of the USA
to confidently promote your brand
Indeso is a research and consulting company. We develop strategies for entering the US market and promotion methods based on real statistics and facts.
Successful business starts with a deep understanding of the country’s economic and marketing situation.
Each of our clients receives research that helps grow their company and minimize risks—no fluff, outdated information, or unverified data.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets
I specialize in conducting high-quality research, developing actionable business plans, and leading productive coaching sessions. Achieving your results is my primary goal.
Principal Consultant of Indeso, Tatyana Kovpak, has over 20 years of experience successfully helping businesses find their niche, understand their audience, and enter new markets without financial losses.
- Holds a Master’s degree in Strategy and International Business Management from the French business school ESSEC
- Founded her own business at the age of 20 and led it to market leadership
- Worked in consulting in Singapore, France, and the USA
- Lived in America, Asia, and Europe, gaining deep insight into how cultural mindsets influence business
- Fluent in three languages: Russian, English, and French
Why the US market is a promising opportunity
What you need to know to register a business in the US
Limited Liability Company (LLC), corporation
100% foreign ownership is allowed
1 shareholder
No
1 USD
1 weeks
Varies by state, ranging from 2.9% to 7.25%
15-40%
Varies by state, ranging from 2.9% to 7.25%
15-40%
Why analytics and a business plan
are needed when entering the US market
-
Plan the logistics and delivery structure to reach your customers
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Avoid critical mistakes at the start and save money
-
Determine whether customers need your product and how much they are willing to pay
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Understand the psychology of American consumers and how they differ from those in your country
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Develop effective positioning and ensure clarity for international clients

Market and target audience research is necessary to:
-
Identify competitors, understand their strategies, strengths, and weaknesses, and create your own uniqueness
-
Determine how to promote your product and which marketing trends to leverage
-
Assess the market size and calculate the payback period for your investments
-
Understand the specifics of American corporate ethics, sales practices, and negotiation styles
Risks and challenges of launching a business in the US
without market analysis
To account for all the nuances of the US,
it is important to enter the new market with an experienced specialist
Plan to enter the US market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to determine your company’s readiness to enter the US market
-
Checklist: "How to Save Thousands of Dollars When Entering the US Market"
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Demonstration of a sample research report to showcase the detail and depth of our work
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Answers to your questions
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Quick analysis to determine your company’s readiness to enter the US market
-
Checklist: "How to Save Thousands of Dollars When Entering the US Market"
-
Demonstration of a sample research report to showcase the detail and depth of our work
-
Answers to your questions
Results our clients get
Who will benefit from the US market analysis

Companies looking to enter the US market
-
Increase your customer base
-
Understand the cultural nuances of your new audience and how to engage with them
-
Learn the specifics of the US business etiquette

Entrepreneurs looking to start business in the US
-
Identify niches with less competition and determine where it is more profitable to start a business
-
Assess the required investment and resources needed to launch in the new market

Start up founders and experts
-
A special proprietary program has been developed for you, where, together with an experienced expert, you create a step-by-step strategy and launch your business
Testimonials
Contacts
Frequently asked questions
How can the US market research help my business?
Based on the research, you will be able to understand:
• growth prospects, potential revenue, and sales forecast;
• the level of competition and the strengths and weaknesses of other companies in the market;
• preferences, attitudes, needs, and pain points of the target audience;
• Trends in a specific industry sector, and more.
This data will help you develop an effective business plan and positioning strategy, guiding your company’s growth with minimal investment.
Why should you study the market before starting a business in a new country?
Before launching a business, it’s important to understand how much demand there is for your product, how much customers are willing to pay for it, and the best ways to promote it. You should also consider alternative markets — some of them may offer more favorable conditions for starting a business with lower costs.
In other words, research will help you save thousands of dollars and avoid many serious mistakes when launching your project.
How long does it take to prepare the research?
On average, the preparation of the research takes 3–4 weeks. However, the timeline may vary depending on the complexity of the project. All details are discussed individually with the client.
Which language will be used for communication?
We communicate with clients in Russian and English. Upon request, we also prepare research, recommendations, strategies, and business plans in these languages.
Which industries do you specialize in?
We have the most experience in the following sectors: food and beverages, vitamins and supplements, health, cosmetics, children’s products, clothing and footwear, home care, jewelry, education, and pet care. At the same time, we take into account the cultural and religious characteristics of the Arab region. For each client, we prepare analysis, statistics, and information that provide a complete understanding of the market situation in their business sector and help make informed decisions.
Types of research you conduct?
After defining clear research objectives, we select the appropriate methodology: collecting new data through surveys and questionnaires, interviews, focus groups, observations, social listening, or analyzing existing data from reports, studies, articles, online resources, and the company’s internal data.
How is your research conducted?
Stage 1. Defining the research objectives and formulating key questions that need to be answered.
Stage 2. Research planning — choosing the appropriate methodology and determining the sample.
Stage 3. Data collection through surveys, interviews, focus groups, observations, and experiments, or by analyzing existing data from reports, studies, articles, online resources, and the company’s internal data.
Stage 4. Data analysis.
Stage 5. Interpretation of results — drawing conclusions and developing recommendations.
Stage 6. Reporting and presenting the results.
Conducting a comprehensive study allows companies to better understand the market, consumer behavior, and their needs, which helps in developing effective marketing strategies and making informed business decisions.
Markets we study
