Positioning strategy by Indeso: make your brand recognizable and in demand

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We will build a clear and unique positioning so that your brand stands out from competitors and attracts the right audience

Brand strategy

We help businesses create a clear, appealing, and competitive brand image to secure a strong position in consumers’ minds and increase sales

We help businesses create a clear, appealing, and competitive brand image to secure a strong position in consumers’ minds and increase sales

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A positioning strategy is the foundation of marketing — it defines how your company is perceived in the market and what makes your offer unique.

A well-crafted positioning strategy not only attracts customers but also builds a loyal audience that keeps coming back to your brand.

Why positioning by Indeso is a powerful tool for launching and growing your business

Indeso is an international consulting company with experience in over 30 countries. We create positioning based on thorough analysis, verified data, and an individual approach to each business. Our solutions are practical and market-ready: they take into account the company’s real goals and industry specifics, enabling effective project launches and business growth.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

20 000+

dollars

saved on average when expanding into new markets

Indeso’s principal consultant, Tatyana Kovpak, is an expert with 20 years of experience. She helps businesses successfully enter new markets based on the fact that

  • Founded her first company at the age of 20 and turned it into a market leader
  • Gained consulting experience in Singapore, the USA, and France
  • Graduated from the French business school ESSEC with a master’s degree in Strategy and International Business Management
  • Lived in Europe, Asia, and America, studying the impact of different mentalities and cultural characteristics on business
  • Speaks three languages: Russian, French, and English

What a positioning strategy includes

Analysis of the current brand image and perception

Studying how customers and the market perceive your company, product, or service, and identifying the strengths and weaknesses in your current positioning. You understand your starting point and which aspects of your brand image need strengthening.

Analysis of the current brand image and perception

Developing the unique selling proposition (USP)

We identify what sets you apart from competitors — your product, service, approach, values, or a combination of factors. You receive a clear USP statement that is easy to communicate to your audience and use across all marketing channels.

Developing the unique selling proposition (USP)

Segmentation and target audience profile

We identify key consumer segments, their pain points, motivations, cultural characteristics, and expectations. You create communication that truly 'resonates with the customer.

Segmentation and target audience profile

Positioning relative to competitors

We analyze the competitive environment and identify a profitable niche you can occupy. You find the position where your value is most apparent and in demand.

Positioning relative to competitors

Our collaboration process

Stage 1. Inquiry

Stage 1. Inquiry

You leave your contact details on the website and briefly describe your project. We will get in touch within 24 hours and schedule a consultation.

Stage 2. Consultation

Stage 2. Consultation

During the consultation, we clarify the purpose of the positioning strategy—for example, entering a new market, strengthening the brand, differentiating from competitors, launching a product, or internal strategic development. We also discuss the country, niche, resources, and desired timelines.

Stage 3. Analysis

Stage 3. Analysis

We analyze the market and competitors, study the product and its unique advantages, and assess the company’s resources — team, budget, and technology. Based on this data, we form the foundation for the positioning strategy and future growth.

Stage 4. Developing the Positioning Strategy

Stage 4. Developing the Positioning Strategy

We identify the unique advantages of the product/brand and formulate the key messages. We clearly define the position the company/product should occupy in the minds of the target audience.

Stage 5. Creating a Communication Strategy

Stage 5. Creating a Communication Strategy

We select the channels, tone, and tools to convey the positioning. We present a plan for implementing the strategy across marketing, sales, product, and customer service.

Stage 6. Presentation and Support

Stage 6. Presentation and Support

At the final meeting, we present the positioning strategy, answer questions, and make final adjustments if needed. Upon request, we also support the implementation of the strategy.

Plan to create positioning?
Schedule a free consultation

During the consultation, you will receive valuable insights for your business:

Schedule a consultation
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering a New Market”
  • Answers to your specific questions
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering a New Market”
  • Answers to your specific questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who can benefit from positioning

Small and medium-sized businesses

  • To differentiate from competitors, strengthen the brand, and increase sales

Large companies

  • When launching new products, rebranding, or entering new markets

Startups

  • To stand out in the market and communicate value to investors and early customers

Testimonials

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Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Contacts

    Submit a request — we’ll get back to you within 24 hours

    Frequently asked questions

    How long does it take to prepare a positioning strategy?

    On average, developing a positioning strategy takes 2–3 months. We will determine a more precise timeline after the consultation.

    How much does a positioning strategy cost?

    The cost is calculated individually — it depends on the project’s complexity, the country, the purpose of the positioning, the scope of analysis, and the level of detail. The final price is confirmed after the initial consultation and does not change during the project.

    For which countries do you develop positioning strategies?

    We work with countries in Asia, Europe, the Middle East, and North and South America. To learn more, please submit a request for a consultation.

    For which industries do you prepare positioning strategies?

    We have experience working with sectors such as fintech, education, construction, cosmetics, food, health, e-commerce, B2B services, and more. We take into account not only the specifics of the niche but also the characteristics of the particular market, legislation, and business environment.