Positioning strategy by Indeso: make your brand recognizable and in demand
We will build a clear and unique positioning so that your brand stands out from competitors and attracts the right audience
Brand strategy
We help businesses create a clear, appealing, and competitive brand image to secure a strong position in consumers’ minds and increase sales
We help businesses create a clear, appealing, and competitive brand image to secure a strong position in consumers’ minds and increase sales

A positioning strategy is the foundation of marketing — it defines how your company is perceived in the market and what makes your offer unique.
A well-crafted positioning strategy not only attracts customers but also builds a loyal audience that keeps coming back to your brand.
Why positioning by Indeso is a powerful tool for launching and growing your business
Indeso is an international consulting company with experience in over 30 countries. We create positioning based on thorough analysis, verified data, and an individual approach to each business. Our solutions are practical and market-ready: they take into account the company’s real goals and industry specifics, enabling effective project launches and business growth.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

Indeso’s principal consultant, Tatyana Kovpak, is an expert with 20 years of experience. She helps businesses successfully enter new markets based on the fact that
- Founded her first company at the age of 20 and turned it into a market leader
- Gained consulting experience in Singapore, the USA, and France
- Graduated from the French business school ESSEC with a master’s degree in Strategy and International Business Management
- Lived in Europe, Asia, and America, studying the impact of different mentalities and cultural characteristics on business
- Speaks three languages: Russian, French, and English
What a positioning strategy includes
Our collaboration process
Stage 1. Inquiry
Stage 1. Inquiry
You leave your contact details on the website and briefly describe your project. We will get in touch within 24 hours and schedule a consultation.
Stage 2. Consultation
Stage 2. Consultation
During the consultation, we clarify the purpose of the positioning strategy—for example, entering a new market, strengthening the brand, differentiating from competitors, launching a product, or internal strategic development. We also discuss the country, niche, resources, and desired timelines.
Stage 3. Analysis
Stage 3. Analysis
We analyze the market and competitors, study the product and its unique advantages, and assess the company’s resources — team, budget, and technology. Based on this data, we form the foundation for the positioning strategy and future growth.
Stage 4. Developing the Positioning Strategy
Stage 4. Developing the Positioning Strategy
We identify the unique advantages of the product/brand and formulate the key messages. We clearly define the position the company/product should occupy in the minds of the target audience.
Stage 5. Creating a Communication Strategy
Stage 5. Creating a Communication Strategy
We select the channels, tone, and tools to convey the positioning. We present a plan for implementing the strategy across marketing, sales, product, and customer service.
Stage 6. Presentation and Support
Stage 6. Presentation and Support
At the final meeting, we present the positioning strategy, answer questions, and make final adjustments if needed. Upon request, we also support the implementation of the strategy.
Plan to create positioning?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter a new market
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Checklist: “How to Save Over $10,000 When Entering a New Market”
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter a new market
-
Checklist: “How to Save Over $10,000 When Entering a New Market”
-
Answers to your specific questions
Results our clients get
Who can benefit from positioning

Small and medium-sized businesses
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To differentiate from competitors, strengthen the brand, and increase sales

Large companies
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When launching new products, rebranding, or entering new markets

Startups
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To stand out in the market and communicate value to investors and early customers
Testimonials
Contacts
Frequently asked questions
How long does it take to prepare a positioning strategy?
On average, developing a positioning strategy takes 2–3 months. We will determine a more precise timeline after the consultation.
How much does a positioning strategy cost?
The cost is calculated individually — it depends on the project’s complexity, the country, the purpose of the positioning, the scope of analysis, and the level of detail. The final price is confirmed after the initial consultation and does not change during the project.
For which countries do you develop positioning strategies?
We work with countries in Asia, Europe, the Middle East, and North and South America. To learn more, please submit a request for a consultation.
For which industries do you prepare positioning strategies?
We have experience working with sectors such as fintech, education, construction, cosmetics, food, health, e-commerce, B2B services, and more. We take into account not only the specifics of the niche but also the characteristics of the particular market, legislation, and business environment.