We provide in-depth market research to identify new opportunities and drive business growth
Understand your audience and competitors before entering new markets
Validate demand and position your business effectively
Market analysis
We provide businesses with a complete understanding of their target audience, competitors, and the market situation
We provide businesses with a complete understanding of their target audience, competitors, and the market situation
Contact us Contact us
Market analysis is a navigator that helps businesses find their way in a new market and avoid financial losses.
Through in-depth analysis, a company gains accurate information about consumer preferences, market characteristics, and the competitive landscape. This reduces uncertainty and supports making the right strategic and tactical decisions.
Our areas of expertise
Market size evaluation
Why it’s important
Кому подойдет
Studying the market structure and potential, economic indicators and trends in the chosen niche, demand and supply dynamics, and consumer purchasing power
Why it’s important
You accurately calculate the required expenses to start a business, understand the market size and chosen niche, and build sales forecasts based on real statistics and facts
Кому подойдет
Analysis of competitors, brands, and retailers
Why it’s important
Кому подойдет
Study of their strengths and weaknesses, product quality, marketing strategy features, pricing policy, and positioning
Why it’s important
You understand how to effectively differentiate from competitors, adapt their strengths to your business, and establish the right pricing strategy
Кому подойдет
Target audience analysis
Why it’s important
Кому подойдет
You create or adapt a product so that it addresses the pain points and meets the desires of the target audience, use current trends and promotion channels, and increase customer loyalty
Why it’s important
You create or adapt a product so that it addresses the pain points and meets the desires of the target audience, use current trends and promotion channels, and increase customer loyalty.
Кому подойдет
Consumer surveys
Why it’s important
Кому подойдет
Collection and analysis of customers' opinions, preferences, and behavior, including factors influencing brand choice, perception of quality, and loyalty levels. Studying key motives and barriers in purchasing, identifying hidden needs and customer expectations
Why it’s important
You understand the actual attitude of your target audience toward your product or service, learn which factors influence purchasing decisions, and gain a foundation for creating effective positioning and marketing strategy
Кому подойдет
Focus group development and analysis
Why it’s important
Кому подойдет
Conducting discussions with representatives of the target audience to identify their attitudes toward the product, motivations, and decision-making factors. Focus groups help reveal how consumers perceive the brand, advertising, and pricing offer, as well as what barriers prevent them from making a purchase.
Why it’s important
Conducting discussions with representatives of the target audience to identify attitudes toward the product, motivations, and decision-making factors. Focus groups help understand how consumers perceive the brand, advertising, and pricing offers, as well as what barriers hinder purchase
Кому подойдет
In-depth interviews with industry experts
Why it’s important
Кому подойдет
Personalized interviews with industry specialists, opinion leaders, and representatives of key companies. This format allows obtaining professional assessments of trends, insights into market players' strategies, and forecasts for market development
Why it’s important
You gain access to unique knowledge and practical experience that cannot be obtained solely through statistics. This helps to better understand the market's specifics, assess risks, and develop more accurate strategies for market entry and business scaling
Кому подойдет
Social listening
Why it’s important
Кому подойдет
Monitoring and analyzing discussions of brands, products, and industry topics on social media, forums, and online media. This method allows identifying audience sentiment, key topics and trends, assessing the company's reputation, and understanding the expectations and emotions surrounding the market
Why it’s important
You see the real perception of your brand and competitors in the online environment, track emerging trends and potential reputational risks. This helps adapt marketing campaigns to audience sentiment, respond promptly to negative feedback, and find new points of contact with customers
Кому подойдет
In-field data collection
Why it’s important
Кому подойдет
Collection of primary data directly on-site: in retail outlets, business centers, and industry events. This method allows tracking consumer behavior, evaluating sales performance, service quality, pricing policies, and competitor activity in the real environment
Why it’s important
You obtain objective and practical data on how the market actually operates. This helps identify competitors' strengths and weaknesses, understand customers' real preferences, and make informed decisions for a successful market entry and establishment in a new country
Кому подойдет
Qualitative and quantitative market research
Why it’s important
Кому подойдет
A systematic analysis combining statistical data with an in-depth study of consumer behavior and motivations. Quantitative research provides objective figures: market volumes, players' shares, demand dynamics, and trends. Qualitative research reveals brand perception, purchase barriers, and hidden audience expectations
Why it’s important
You gain a complete understanding of both the actual market situation and the internal motivations of customers. This helps build a market entry strategy based on real data and insights, reduce risks, and identify new growth opportunities
Кому подойдет
Problems of launching a business without market analysis
Advantages of marketing research with Indeso
Indeso is an international consulting company that collects, processes, and analyzes verified information and up-to-date statistics. Based on this, we help businesses make the right strategic decisions, find optimal promotion and sales tactics, and reduce potential risks. Our research contains no fluff or outdated data, only useful facts and deep analytics.
Our key methods
Based on market study, facts, and analysis, we also develop:
to understand short-term and long-term prospects, calculate the payback period, and assess the required investment volume
to take into account the specifics of your business model, resources, and goals, rather than offering generic solutions
so that your product is clear to the audience, and promotion is based on their characteristics, needs, and desires
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
10 000+
dollars
saved on average when expanding into new markets
Tatiana Kovpak, principal consultant at Indeso, is an expert with 20 years of experience. She helps businesses successfully enter new markets based on her own expertise:
- Founded her first company at the age of 20 and made it one of the market leaders
- Gained consulting experience in Singapore, the USA, and France
- Graduated from the French business school ESSEC with a master's degree in strategy and international business management
- Lived in Europe, Asia, and America, studying the influence of different mentalities and cultural features on business
- Speaks three languages: Russian, French, and English
Our collaboration process
Step 1. Inquiry
Step 1. Inquiry
You submit an inquiry on our website, providing your contact information and request. We get in touch with you within 24 hours and together choose a consultation date.
Step 2. Consultation
Step 2. Consultation
During the consultation, we define the goals and objectives of the marketing research. For this, you tell us about your company or startup, the chosen niche, your capabilities and resources, and the country where you want to launch your business.
Step 3. Data collection and analysis
Step 3. Data collection and analysis
Using surveys, interviews, competitor research, official documents, and other methods, we gather the necessary information and verify its accuracy and relevance. Then we systematize and analyze the collected data.
Step 4. Preparing reports and recommendations for your business
Step 4. Preparing reports and recommendations for your business
We adapt the collected information and analytics to your business. We create reports that help make the right key decisions. We provide specific recommendations for launching your company, supported by statistics and facts.
Step 5. Strategy implementation support
Step 5. Strategy implementation support
We present the completed research and explain how to apply it. We also answer all your questions.
Plan to enter a new market?
Schedule a free consultation
During the consultation, you will receive valuable information for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter a new market
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Checklist “How to save over $10,000 when entering a new market”
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Demonstration of a study to showcase the depth and detail of our work
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Answers to your questions
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Quick analysis to assess your company’s readiness to enter a new market
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Checklist “How to save over $10,000 when entering a new market”
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Demonstration of a study to showcase the depth and detail of our work
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Answers to your questions
Results our clients get
Who will benefit from a market research
Businesses entering new markets
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Learn detailed information about the demographic and economic characteristics of your target audience
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Understand the level of competition and saturation in your niche
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Develop an effective market entry plan based on up-to-date analytics and statistics
Entrepreneurs looking to start a new business
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Select a profitable niche that is not oversaturated with competitors
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Understand consumer behavior and get a detailed profile of your target audience
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Save your company’s budget at launch by minimizing risks
Startup founders and industry experts
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Gain a complete understanding of the economic situation in the selected market
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Choose a promising niche and product
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Understand how to build a positioning strategy to differentiate from competitors and which promotion methods to use
Testimonials
Contacts
Frequently asked questions
What does the result of the work look like?
Customized presentation (PowerPoint, PDF) – clear charts, tables, and diagrams for easy understanding
Detailed survey reports – with diagrams, graphs, and key insights
In-depth interviews with experts – full transcripts and analysis for each interview
Findings and recommendations – practical solutions based on collected data
Structured data – all presented in a format that enables quick managerial decision-making
How long does it take to prepare the analysis?
Preparing a marketing research study takes an average of 3–4 weeks. However, the timeframe may vary depending on the complexity and scope of the work, as well as your individual requests and goals. We can provide a more precise estimate after the consultation.
Which industries do you specialize in?
We have extensive experience in industries such as food and beverages, dietary supplements and vitamins, children’s products, health, cosmetics, jewelry, education, clothing and footwear, home care, and pet products. When conducting research, we take into account the market and cultural specifics of Belgium, as well as the unique characteristics of each company. As a result, our clients receive comprehensive information that allows them to build their business based on real market conditions and avoid financial losses.
How does market analysis help with international expansion?
When expanding abroad, market analysis helps you understand local consumer preferences, cultural nuances, regulations, and competition. This ensures your strategy is adapted to the local environment, increasing your chances of success.
What is the difference between market analysis and marketing research?
Market analysis focuses on evaluating an entire market — its size, structure, and opportunities. Marketing research, on the other hand, investigates specific aspects like customer satisfaction, brand perception, or campaign effectiveness.
Can I do market analysis on my own?
While you can gather some data independently, professional analysis offers deeper insights through verified data sources, competitor intelligence, and expert interpretation — giving your business a clear strategic advantage.
How to do market research for a small business?
To conduct market research for a small business, start by identifying your target audience — who they are, what they need, and how they buy. Next, analyze your competitors to understand their strengths, weaknesses, and pricing strategies. Use surveys, interviews, and online tools like Google Trends or social media analytics to gather insights about customer preferences. Finally, organize the data to identify opportunities, market gaps, and the best way to position your business.
Can ChatGPT do market research?
ChatGPT can assist with many aspects of market research — such as analyzing trends, generating customer personas, summarizing competitor information, and helping you structure surveys or questionnaires. It can also help you interpret available data and draft insights based on reliable sources. However, ChatGPT cannot replace real-world data collection — like running focus groups, surveys, or accessing proprietary market databases. The best results come from combining ChatGPT’s analytical and writing abilities with verified, up-to-date market data.
How much does a market analysis cost?
Costs vary based on project scope, target market, and depth of research. Basic reports may start from €1,000–€2,000, while comprehensive international studies can range from €5,000–€15,000 or more.
Examples of key client business questions addressed by analysis
Which product categories sell better or worse?
What macro trends and risks are observed in the market?
How many visitors convert into buyers?
Why do customers purchase products?
Why are sales declining?
How do competitors attract customers?
Who are the main players on the market: manufacturers, distributors and other participants (foreign companies and local)
Sales channels and prices
How much inventory is on promotion? How deep are discounts?