Grow in Vietnam with our market insights and strategy
we help companies enter the Vietnamese market by providing market research, business plans, and consulting support
We provide in‑depth market research, up‑to‑date data, and key insights
You will receive a business plan and a strategy tailored to the Vietnamese market
Our services
We provide consulting services that combine market research, business planning, and strategy to support your successful entry into the Vietnam market
We provide consulting services that combine market research, business planning, and strategy to support your successful entry into the Vietnam market
Contact us Contact usIndeso combine global consulting experience with deep knowledge of Asian markets so that you can successfully launch your business in Vietnam.
Indeso provides comprehensive consulting services that combine in‑depth market research, strategic analysis, and business planning to support your successful entry into the Vietnamese market. We deliver the insights you need for informed decision‑making, risk reduction, and minimizing initial financial losses.
We help you understand your target audience, define effective market positioning, and develop a detailed, step‑by‑step business plan tailored to Vietnam’s business environment.
Our team analyzes Vietnam’s economic landscape, industry trends, and regulatory framework to identify real opportunities and help you avoid costly mistakes. We rely on trusted sources — including the World Bank, GSO Vietnam, industry databases, and local market intelligence — to ensure accuracy, relevance, and strategic depth.
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets
We understand the challenges of entering a new market and make the process as predictable as possible. Through comprehensive analysis and accurate data collection, we help you gain a deep understanding of your niche and develop a strategy that ensures success in Vietnam.
Indeso’s team of consultants brings over 20 years of experience in business consulting and international market analysis. We help companies evaluate growth opportunities in Vietnam, understand their target audience, and optimize costs when entering a new market.
- • We are practitioners. Many of us have built our own businesses, giving us real‑world experience.
- • We bring global expertise. Work across Europe, Asia, and the Americas allows us to adapt strategies to diverse business environments.
- • We are world‑class educated. All consultants hold master’s degrees in strategy, or international business from leading global schools.
- • We deliver measurable results. Our clients typically increase profits by 30% or more within the first year.
- • We work with industry leaders. Our team has completed strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other global companies.
- • We think globally. We speak multiple languages and excel in multicultural communication.
Advantages of operating in the Vietnamese market
Key information for registering a business in Vietnam
Although some industries still require foreigners to form joint ventures with Vietnamese partners, in most sectors full foreign ownership is now permitted.
While Vietnam has no official charter capital requirement, investors are generally expected to contribute at least USD 10,000 — or up to USD 100,000 for local sales.
Foreign entrepreneurs starting a business in Vietnam are required to appoint a local director (referred to in Vietnam as the company’s legal representative).
The value of Vietnam market entry consulting services
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understand the legal and regulatory requirements necessary for operating in the country.
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analyze consumer preferences and behavior to adapt products or services in line with local audience expectations.
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evaluate competitors’ strategies and market positions to develop a strong market entry and positioning strategy.
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optimize the business model and marketing strategy to achieve maximum efficiency and sustainable growth.
Vietnam market entry consulting helps companies:
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identify market niches and new opportunities that can serve as growth drivers for your business.
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develop a detailed business plan and market entry strategy to minimize financial risks and avoid early-stage mistakes.
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assess the required investment volume for launching and operating the business successfully.
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set competitive pricing, taking into account target audience income levels, market conditions, and industry specifics.
Challenges of doing business in Vietnam
To address the unique characteristics of the Vietnamese market, effective market entry consulting is essential. We provide the data and strategic direction needed for a confident entry and sustainable business development.
Plan to enter the Vietnam market?
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How our services help you succeed:
Schedule a consultation-
We evaluate the market potential for your product or service, identify demand drivers, and analyze competitive positioning.
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We explain legal requirements, licensing procedures, and industry‑specific regulations to ensure a smooth market entry.
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We identify reliable distributors, suppliers, and local partners — and assess their credibility and capabilities.
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We develop a clear, actionable strategy tailored to your goals, budget, and timeline.
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We assist with negotiations, localization, operational setup, and the first steps of your expansion.
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We evaluate the market potential for your product or service, identify demand drivers, and analyze competitive positioning.
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We explain legal requirements, licensing procedures, and industry‑specific regulations to ensure a smooth market entry.
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We identify reliable distributors, suppliers, and local partners — and assess their credibility and capabilities.
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We develop a clear, actionable strategy tailored to your goals, budget, and timeline.
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We assist with negotiations, localization, operational setup, and the first steps of your expansion.
Results our clients get
Who can benefit from Vietnam market entry consulting
Companies entering Vietnam for the first time
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Gain guidance on regulations, customer expectations, competition, reducing uncertainty and enabling a smooth, confident market entry.
Investors exploring opportunities in Vietnam
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Benefit from reliable market intelligence, sector analysis, and financial projections, allowing them to identify profitable niches and make informed investment decisions.
Businesses expanding their products for Vietnam
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Receive insights on pricing, positioning, and product localization, helping them tailor their offer to Vietnamese consumers.
Testimonials
Contacts
Frequently asked questions
In which sectors can a company be 100% foreign-owned in Vietnam?
Foreign ownership is allowed in selected sectors where the law does not impose restrictions. These may include IT services, manufacturing in certain industries, and technology development.
What are the challenges of setting up a fully foreign-owned company in Vietnam?
Fully foreign-owned companies face restrictions in certain sectors, including:
Distribution of imported and locally-produced goods
Investment in securities businesses
Warehouse services and freight transport agency services
Maintenance and repair of household equipment
How do I register a foreign-owned company in Vietnam?
Registration involves:
Securing an Investment Registration Certificate (IRC) from the Department of Planning and Investment.
Obtaining a Business Registration Certificate (BRC).
Complying with licensing and sector-specific requirements.
Are there restrictions on hiring foreign employees in Vietnam?
Yes. Work permits are required for all foreign employees, and there may be limitations based on positions or expertise.
What are the taxation requirements in Vietnam for foreign-owned companies?
Vietnam has corporate income tax (CIT), value-added tax (VAT), and other obligations such as personal income tax for employees. Tax rates may vary by sector and incentives may apply for high-tech or priority industries.
How can I assess market demand and competition in Vietnam?
Use market research to: Analyze competitor products and services; Understand local consumer preferences and buying behaviors; Identify growth trends and regulatory challenges.
What services are included in Vietnam strategic planning consulting?
Market research and competitive analysis;
Business model evaluation and optimization;
Entry strategy for Vietnam (joint ventures, partnerships, or wholly-owned entities);
Financial planning and risk assessment;
Implementation roadmap and KPI development.
How much does Vietnam market research cost?
Costs vary based on project size and depth. Pricing can be per project or per consulting engagement, often customized to the client’s goals and industry.
How does Vietnam market consulting reduce risks?
By providing data-driven insights, competitor analysis, partner vetting, and legal guidance, consulting reduces financial, operational, and regulatory risks.
Is strategic planning consulting useful for existing businesses in Vietnam?
Absolutely. It helps companies optimize operations, identify growth opportunities, and adapt strategies to evolving market trends.
How do I minimize risks when entering the Vietnamese market?
Risks include regulatory changes, cultural differences, currency fluctuations, and strong local competition. A detailed business plan based on comprehensive market research allows you to anticipate challenges, plan contingencies, and make informed strategic decisions.
What are the key benefits of Vietnam market entry consulting?
Vietnam market entry consulting provides companies with local market insights, regulatory guidance, and partner matchmaking. This allows businesses to adapt their strategy to local conditions, avoid common pitfalls, and enter the Vietnamese market faster and more confidently.
Markets we study