Start doing business in Vietnam with confidence:
we provide market research and strategies
You will receive a clear business plan and the right strategy.
We will provide an in-depth Vietnam market research, up-to-date information, and key insights.

Our services
We research the market and gather analytical insights
so you can enter the Vietnam market without financial losses
We research the market and gather analytical insights
so you can enter the Vietnam market without financial losses
Indeso will provide all the necessary information about the Vietnamese market so that you can successfully launch your business in the country.
Indeso conducts in-depth market research to help your company successfully enter the Vietnamese market. We provide the information needed for informed decision-making, risk reduction, and minimizing initial financial losses. We help you understand your target audience, develop effective positioning, and create a detailed step-by-step business plan. Our analysis covers not only market conditions but also the cultural characteristics of the country.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

We understand the challenges of entering the international market and strive to make this process as clear as possible. By conducting comprehensive analysis and gathering accurate data on your niche, we help you gain a deeper understanding of the market and develop a strategy that ensures success in a new country.
Principal consultant of Indeso, Tatyana Kovpak, has over 20 years of experience in business consulting and in-depth market analysis across various countries. Together with her team, Tatyana will help assess the growth prospects of your business in Vietnam, study your target audience, and save costs when launching your company.
- Holds a master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC
- Has lived and consulted businesses in Singapore, France, the USA, Kazakhstan, and Russia
- Founded her first business at the age of 20 and achieved market leadership
- Has a deep understanding of different countries’ mentalities and effectively integrates the client’s vision with the requirements of a new market
- Fluent in Russian, English, and French
Advantages of operating in the Vietnamese market
Key information for registering a business in Vietnam
Although some industries still require foreigners to form joint ventures with Vietnamese partners, Vietnam is steadily liberalizing its foreign investment regime, and in most sectors full foreign ownership is now permitted.
Although there is no official requirement for charter capital when registering a foreign-invested company in Vietnam, informally a minimum paid-up capital of USD 10,000 is always expected. This minimum amount can reach USD 100,000 or more if the company plans to sell locally produced goods.
Foreign entrepreneurs starting a business in Vietnam are required to appoint a local director (referred to in Vietnam as the company’s legal representative).
The importance of the Vietnam market analysis
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understand the legal and regulatory requirements necessary for operating in the country.
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analyze consumer preferences and behavior to adapt products or services in line with local audience expectations.
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evaluate competitors’ strategies and market positions to develop a strong market entry and positioning strategy.
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optimize the business model and marketing strategy to achieve maximum efficiency and sustainable growth.

The Vietnam market research is needed to:
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identify market niches and new opportunities that can serve as growth drivers for your business.
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develop a detailed business plan and market entry strategy to minimize financial risks and avoid early-stage mistakes.
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assess the required investment volume for launching and operating the business successfully.
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set competitive pricing, taking into account target audience income levels, market conditions, and industry specifics.
Risks and challenges of doing business in Vietnam
without market research
To account for all the specifics of the Vietnamese market, it is important to start with a comprehensive analysis. We provide key data that will help you successfully enter the market and ensure stable business growth.
Plan to enter the Vietnam market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to determine your company’s readiness to enter the Vietnam market
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Checklist: "How to Save Thousands of Dollars When Entering the Vietnam Market"
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Demonstration of a sample research report to showcase the detail and depth of our work
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Answers to your questions
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Quick analysis to determine your company’s readiness to enter the Vietnam market
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Checklist: "How to Save Thousands of Dollars When Entering the Vietnam Market"
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Demonstration of a sample research report to showcase the detail and depth of our work
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Answers to your questions
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Results our clients get
Who will benefit from the Vietnam market analysis

Companies looking to enter the Vietnam market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and needs.

Entrepreneurs looking to start business in Vietnam
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Understand the needs of your potential audience in your niche, get acquainted with the legal requirements, and receive information on ways to legally reside in the country through business.

Start up founders and experts
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Learn how to organize and successfully launch your own business, choose a niche and positioning strategy, and identify your customers’ needs—all under the guidance of an experienced expert.
Testimonials
Contacts
Frequently asked questions
In which sectors can a company be 100% foreign-owned in Vietnam?
Foreign ownership is allowed in selected sectors where the law does not impose restrictions. These may include IT services, manufacturing in certain industries, and technology development.
What are the challenges of setting up a fully foreign-owned company in Vietnam?
Fully foreign-owned companies face restrictions in certain sectors, including:
Distribution of imported and locally-produced goods
Investment in securities businesses
Warehouse services and freight transport agency services
Maintenance and repair of household equipment
How do I register a foreign-owned company in Vietnam?
Registration involves:
Securing an Investment Registration Certificate (IRC) from the Department of Planning and Investment.
Obtaining a Business Registration Certificate (BRC).
Complying with licensing and sector-specific requirements.
Are there restrictions on hiring foreign employees?
Yes. Work permits are required for all foreign employees, and there may be limitations based on positions or expertise.
What are the taxation requirements for foreign-owned companies?
Vietnam has corporate income tax (CIT), value-added tax (VAT), and other obligations such as personal income tax for employees. Tax rates may vary by sector and incentives may apply for high-tech or priority industries.
How can I assess market demand and competition in Vietnam?
Use market research to:
Analyze competitor products and services
Understand local consumer preferences and buying behaviors
Identify growth trends and regulatory challenges
How do I minimize risks when entering the Vietnamese market?
Risks include regulatory changes, cultural differences, currency fluctuations, and strong local competition. A detailed business plan based on comprehensive market research allows you to anticipate challenges, plan contingencies, and make informed strategic decisions.
Markets we study
