Grow in Vietnam with our market insights and strategy
We provide market analysis and business plans for companies entering Vietnam
You will receive a clear business plan and the right strategy.
We will provide an in-depth Vietnam market research, up-to-date information, and key insights.
Our services
We research the market and gather analytical insights
so you can enter the Vietnam market without financial losses
We research the market and gather analytical insights
so you can enter the Vietnam market without financial losses
Indeso will provide all the necessary information about the Vietnamese market so that you can successfully launch your business in the country.
Indeso conducts in-depth market research to help your company successfully enter the Vietnamese market. We provide the information needed for informed decision-making, risk reduction, and minimizing initial financial losses. We help you understand your target audience, develop effective positioning, and create a detailed step-by-step business plan. Our analysis covers not only market conditions but also the cultural characteristics of the country.
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets
We understand the challenges of entering the international market and strive to make this process as clear as possible. By conducting comprehensive analysis and gathering accurate data on your niche, we help you gain a deeper understanding of the market and develop a strategy that ensures success in a new country.
Indeso’s team of consultants, with over 20 years of experience in business consulting and international market analysis, helps companies assess growth prospects in Vietnam, understand their target audience, and optimize costs when launching a business.
- • We are practitioners, not theorists. Many of us have created and developed our own businesses, so we know how to achieve growth even in new markets.
- • We possess international expertise. Experience working in Europe, Asia, and America allows us to adapt strategies to different cultures and business models.
- • We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
- • We deliver real results. Companies we work with increase their profits by an average of 30% or more within the first year.
- • We have experience with industry leaders. Our specialists have carried out consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
- • We have a global mindset. We speak multiple languages fluently and know how to build effective communication in multicultural environments.
Advantages of operating in the Vietnamese market
Key information for registering a business in Vietnam
Although some industries still require foreigners to form joint ventures with Vietnamese partners, in most sectors full foreign ownership is now permitted.
While Vietnam has no official charter capital requirement, investors are generally expected to contribute at least USD 10,000 — or up to USD 100,000 for local sales.
Foreign entrepreneurs starting a business in Vietnam are required to appoint a local director (referred to in Vietnam as the company’s legal representative).
The importance of the Vietnam market analysis
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understand the legal and regulatory requirements necessary for operating in the country.
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analyze consumer preferences and behavior to adapt products or services in line with local audience expectations.
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evaluate competitors’ strategies and market positions to develop a strong market entry and positioning strategy.
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optimize the business model and marketing strategy to achieve maximum efficiency and sustainable growth.
The Vietnam market research is needed to:
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identify market niches and new opportunities that can serve as growth drivers for your business.
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develop a detailed business plan and market entry strategy to minimize financial risks and avoid early-stage mistakes.
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assess the required investment volume for launching and operating the business successfully.
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set competitive pricing, taking into account target audience income levels, market conditions, and industry specifics.
Risks and challenges of doing business in Vietnam
without market research
To account for all the specifics of the Vietnamese market, it is important to start with a comprehensive analysis. We provide key data that will help you successfully enter the market and ensure stable business growth.
Plan to enter the Vietnam market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to determine your company’s readiness to enter the Vietnam market
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Checklist: "How to Save Thousands of Dollars When Entering the Vietnam Market"
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Demonstration of a sample research report to showcase the detail and depth of our work
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Answers to your questions
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Quick analysis to determine your company’s readiness to enter the Vietnam market
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Checklist: "How to Save Thousands of Dollars When Entering the Vietnam Market"
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Demonstration of a sample research report to showcase the detail and depth of our work
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Answers to your questions
Results our clients get
Who will benefit from the Vietnam market analysis
Companies looking to enter the Vietnam market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and needs.
Entrepreneurs looking to start business in Vietnam
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Understand the needs of your potential audience in your niche, get acquainted with the legal requirements, and receive information on ways to legally reside in the country through business.
Start up founders and experts
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Learn how to organize and successfully launch your own business, choose a niche and positioning strategy, and identify your customers’ needs—all under the guidance of an experienced expert.
Testimonials
Contacts
Frequently asked questions
In which sectors can a company be 100% foreign-owned in Vietnam?
Foreign ownership is allowed in selected sectors where the law does not impose restrictions. These may include IT services, manufacturing in certain industries, and technology development.
What are the challenges of setting up a fully foreign-owned company in Vietnam?
Fully foreign-owned companies face restrictions in certain sectors, including:
Distribution of imported and locally-produced goods
Investment in securities businesses
Warehouse services and freight transport agency services
Maintenance and repair of household equipment
How do I register a foreign-owned company in Vietnam?
Registration involves:
Securing an Investment Registration Certificate (IRC) from the Department of Planning and Investment.
Obtaining a Business Registration Certificate (BRC).
Complying with licensing and sector-specific requirements.
Are there restrictions on hiring foreign employees?
Yes. Work permits are required for all foreign employees, and there may be limitations based on positions or expertise.
What are the taxation requirements for foreign-owned companies?
Vietnam has corporate income tax (CIT), value-added tax (VAT), and other obligations such as personal income tax for employees. Tax rates may vary by sector and incentives may apply for high-tech or priority industries.
How can I assess market demand and competition in Vietnam?
Use market research to:
Analyze competitor products and services
Understand local consumer preferences and buying behaviors
Identify growth trends and regulatory challenges
What services are included in Vietnam strategic planning consulting?
Market research and competitive analysis;
Business model evaluation and optimization;
Entry strategy for Vietnam (joint ventures, partnerships, or wholly-owned entities);
Financial planning and risk assessment;
Implementation roadmap and KPI development.
How much does market research consulting in Vietnam cost?
Costs vary based on project size and depth. Pricing can be per project or per consulting engagement, often customized to the client’s goals and industry.
How does market entry consulting reduce risks?
By providing data-driven insights, competitor analysis, partner vetting, and legal guidance, consulting reduces financial, operational, and regulatory risks.
Is strategic planning consulting useful for existing businesses in Vietnam?
Absolutely. It helps companies optimize operations, identify growth opportunities, and adapt strategies to evolving market trends.
How do I minimize risks when entering the Vietnamese market?
Risks include regulatory changes, cultural differences, currency fluctuations, and strong local competition. A detailed business plan based on comprehensive market research allows you to anticipate challenges, plan contingencies, and make informed strategic decisions.
Markets we study