Launch a successful business in Brazil
with market research and insights from Indeso
We will prepare a step-by-step business plan and positioning in Brazil based on reliable analytics and statistics.
Through in-depth market research, we help save your budget and reduce market entry costs

Our services
We conduct market research and provide analytical data
to ensure a safe and profitable market entry
We conduct market research and provide analytical data
to ensure a safe and profitable market entry
Indeso conducts in-depth research of the Brazilian market and culture to ensure your successful business launch
Indeso collects real statistics and verified data, conducting in-depth analysis to help your company enter the Brazilian market. You will receive valuable insights that enable you to make key decisions, reduce risks, and avoid financial losses at the start.
We help you understand your target audience, build effective positioning, and develop a step-by-step business plan. Our analysis covers the actual market situation as well as the cultural and mental characteristics of the country.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
10 000+
dollars
saved on average when expanding into new markets
We understand how challenging it can be to enter a foreign market, and we strive to make the business journey easier and more cost-effective. To achieve this, we conduct in-depth analysis, gather statistics and facts about the relevant niche, and use them to provide profitable solutions.
Indeso’s principal consultant, Tatyana Kovpak, has over 20 years of experience in in-depth market analysis across various countries and business consulting. She helps assess growth prospects in Brazil, study the target audience, and save costs when launching a company.
- Tatyana holds a Master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC
- She has 20 years of experience consulting companies around the world
- At the age of 20, she launched her first business and led it to a market-leading position
- She understands how business and cultural mindset are interconnected across countries, having lived in Asia, America, and Europe
- She is fluent in Russian, English, and French
Why expanding to the brazilian market
is beneficial for your business
Most favorable locations for business in Brazil
Rio de Janeiro
Advantages
Ideal for
The tourist and cultural capital of Brazil, Rio de Janeiro is also a major industrial and business center. It is the second most populous city after São Paulo and ranks third in the country in terms of the number of startups. The city is home to many expats and foreigners from around the world
Advantages
A well-developed tourism sector, a favorable business climate and startup accelerators, along with advanced infrastructure and logistics
Ideal for
Tourism companies, financial institutions, EdTech, LegalTech, MedTech, and GovTech enterprises, as well as real estate and retail companies
São Paulo
Advantages
Ideal for
The tourist and cultural capital of Brazil, Rio de Janeiro is also a major industrial and business center. It is the second most populous city after São Paulo and ranks third in the country in terms of the number of startups. The city is home to many expats and foreigners from around the world
Advantages
A well-developed innovation ecosystem, opportunities for profitable partnerships, headquarters and centers of global tech giants, and substantial financial and investment resources
Ideal for
Commercial and financial organizations, AgroTech, EdTech, and other innovative technology companies
Florianópolis
Advantages
Ideal for
The capital of the southern state of Santa Catarina, the city is popular among digital nomads and is considered a hub for IT specialists, outsourcing companies, and startups. It is home to the FloripaTech technology park and accelerator
Advantages
Opportunity to obtain a digital nomad visa, the largest Russian-speaking community in the country, and local government support for startups
Ideal for
Commercial companies, freelancers, outsourcing firms, online business owners, and IT companies
How to register a business in Brazil
Limited Liability Company (LLC)
100% foreign ownership is allowed
of shareholders
2 shareholders
Yes
$1 USD
4 months
20%
15%
20%
15%
Why conduct market research in Brazil?
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choose the appropriate type of legal entity and plan effective company promotion
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determine whether the product will be in demand and how much local customers are willing to pay
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identify the features of the country’s business culture and the nuances of conducting negotiations
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assess the infrastructure of Brazilian regions and decide where it’s best to establish the business

Businesses need to understand the market situation in Brazil before launching in order to:
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protect against financial losses and strategic mistakes at launch
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calculate the necessary investments and resources for starting the business
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understand the target audience based on cultural background, mindset, and national diversity
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understand the details of business registration, obtaining licenses and permits, and reporting requirements after launch
Risks and challenges of doing business in Brazil
Plan to enter the Brazil market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Book a consultation-
Express analysis to assess your company’s readiness to enter the Brazilian market
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Checklist: 'How to save over $10,000 when entering the brazilian market
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Recommendations on product positioning for Brazilian consumers
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Answers to your specific questions
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Express analysis to assess your company’s readiness to enter the Brazilian market
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Checklist: 'How to save over $10,000 when entering the brazilian market
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Recommendations on product positioning for Brazilian consumers
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Answers to your specific questions
Results our clients get
Who will benefit from a Brazil market analysis

Companies looking to enter the Brazil market
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You will understand whether your product will sell in the new market.
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You will learn about the real economic situation in Brazil and assess the growth prospects of your company.
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You will increase your business revenue.

Entrepreneurs looking to start business in Brazil
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Evaluate the potential of different regions of Brazil for your niche and choose the most suitable one.
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Understand how to promote your product in a new market without wasting your budget.
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Learn about the cost and specifics of starting a business in Brazil.

НStart-up founders and experts
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You will learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify your customers’ needs — all under the guidance of an experienced expert.
Testimonials
Contacts
Frequently asked questions
How can the Brazilian market research help my business?
The research will provide a deep understanding of the market you are entering. You will learn about key competitors, their strengths and weaknesses, and determine how to differentiate your business effectively. You will also understand what kind of government support is available and how favorable the business climate in Brazil is.
With this market insight, you’ll be able to make the right strategic decisions when launching your business — saving thousands of dollars in the process.
Why should I consider doing business in Brazil?
Brazil is Latin America’s largest economy and a key gateway to the region. It offers a vast consumer market of over 200 million people, strong industrial and agricultural sectors, and growing opportunities in technology, renewable energy, and e-commerce.
What are the first steps to starting a business in Brazil?
1. Conduct market research (Indeso can provide tailored insights).
2. Choose a legal business structure (e.g., Limitada or S.A.).
3. Register your business with the National Registry of Legal Entities (CNPJ).
4. Obtain necessary licenses and tax IDs.
5. Open a local bank account.
6. Hire local staff or partners.
Are there any restrictions for foreign investors in Brazil?
Foreigners can own 100% of a business in most sectors, but there are restrictions in areas such as media, aviation, and rural land ownership. Legal advice and local partnerships are recommended to navigate these limits.
What cultural aspects should I consider when doing business in Brazil?
Building personal relationships and trust is essential.
Business meetings often begin with small talk.
Decisions can take time; patience is key.
Portuguese is the business language — translations or interpreters can help.
What are the key challenges of doing business in Brazil?
Bureaucracy and complex regulations.
High tax burden.
Currency volatility.
Logistics and infrastructure issues in some regions.
However, the country’s market size and growth potential often outweigh these challenges with the right strategy and local support.
What are the main legal forms of companies in Brazil?
LTDA (Limitada) – similar to an LLC; most common for small and medium businesses.
S.A. (Sociedade Anônima) – similar to a corporation; suited for larger or publicly traded firms.
How complex is the Brazilian tax system?
Brazil’s tax system is known for its complexity and multiple layers (federal, state, and municipal). Common taxes include IRPJ (corporate income tax), ICMS (state VAT), and ISS (service tax). Working with a local accountant is highly advised.
Markets we study
