We provide Singapore market research to identify new opportunities

Our services

We help you fully understand your Singapore customers, competitors, and market dynamics

We help you fully understand your Singapore customers, competitors, and market dynamics

Contact us Contact us

Public data & desk research

You receive key market indicators, current events, and industry trends, which allows you to form a comprehensive understanding of the market and the competitive environment.

Public data & desk research

Surveys

We provide accurate data on what your audience wants and what motivates them, as well as how they behave. This gives you an understanding of their perception of the product and brand.

Surveys

In‑depth interviews

Singapore‑based industry experts provides assessments of local trends, insights into competitor strategies, and reliable forecasts for Singapore’s market development.

In‑depth interviews

Focus groups

You receive direct feedback from your target audience, gaining insights into their real expectations, barriers, and motivations when making a purchase.

Focus groups

Digital & social media analytics

You gain insight into the real perception of your brand, products, and competitors in the online environment, allowing you to track audience sentiment, identify trends, and manage reputational risks.

Digital & social media analytics

Market analysis is your strategic compass when entering Singapore. It helps you navigate a highly competitive, fast‑moving market and avoid costly missteps in one of Asia’s most dynamic business hubs.

Through comprehensive Singapore‑focused research, you gain clear insights into local customer needs, market dynamics, and the competitive landscape. This reduces uncertainty, highlights real opportunities, and empowers you to make confident strategic and tactical decisions that support a successful market entry and long‑term growth in Singapore.

Our areas of expertise

Market size evaluation

Why it’s important

Application

Evaluating the market size in Singapore provides a clear picture of the real commercial potential your business can capture. This analysis measures the total demand for your product or service.

Why it’s important

A clear market size assessment shows whether real demand exists, how much revenue potential the market can generate, and whether the opportunity justifies the investment.

Application

• Forecast revenue based on realistic demand scenarios
• Identify the most profitable customer segments
• Prioritize product lines or services for the Singapore market

Competitor & pricing analysis

Why it’s important

Application

We help you navigate Singapore’s competitive landscape, identify opportunities to stand out, build strong positioning, and minimize risks when entering and growing your business.

Why it’s important

You understand how to effectively differentiate from competitors, adapt their strengths to your business, and establish the right pricing strategy.

Application

• Selection of an optimal pricing policy and product range
• Development of effective positioning
• Search for new opportunities for product expansion

Target audience analysis

Why it’s important

Application

You adapt your product to address the specific pain points and desires of Singaporean customers, leverage local trends and channels, and build stronger customer loyalty.

Why it’s important

Understanding your target audience is essential for succeeding in Singapore’s competitive and fast‑moving market.

Application

• Define the most profitable customer segments in Singapore
• Understand local buying behavior and decision‑making patterns
• Adapt products and services to Singaporean preferences
• Refine value propositions and messaging for stronger market fit

Regulatory & compliance analysis

Why it’s important

Application

We provide clear, accurate insights into the regulatory requirements that apply to your product, helping you understand what is permitted, what needs adjustment, and how to enter the Singapore market without delays.

Why it’s important

Regulatory & compliance analysis is essential because it ensures your product can legally and safely enter the Singapore market. Singapore has strict, well‑enforced regulations across cosmetics, supplements, F&B, medical devices, and many other sectors.

Application

• Avoid costly delays or product rejections
• Prevent fines, penalties, or forced product reformulation
• Ensure your ingredients, claims, and packaging meet local standards

Our key methods

Deep understanding of Singapore’s market landscape

Indeso provides a precise view of Singapore’s economic environment, consumer behavior, and competitive structure

Deep understanding of Singapore’s market landscape

Access to Local experts and industry insiders

We collaborate with Singapore‑based specialists, opinion leaders, and key market players to deliver insights that go beyond publicly available data

Access to Local experts and industry insiders

Real‑world, on‑site data collection

Our team conducts in‑field research across Singapore’s retail hubs, business districts, and industry events, giving you an accurate picture of how customers and competitors behave in practice

Real‑world, on‑site data collection

Tailored insights for high‑value decision‑making

Indeso transforms complex market data into clear, actionable recommendations—helping you choose the right segments, pricing, positioning, and entry strategy

Tailored insights for high‑value decision‑making

Faster, more confident market entry

With a complete understanding of demand, competition, and customer expectations, you reduce risks, avoid costly mistakes, and accelerate your launch in Singapore

Faster, more confident market entry

End‑to‑end support from research to strategy

We don’t just deliver data—we help you interpret it, prioritize opportunities, and build a strategy that fits Singapore’s unique business environment

End‑to‑end support from research to strategy

Advantages of Singapore research with Indeso

• Our research is designed specifically for Singapore’s fast moving, insight driven business environment, giving you a real advantage when entering or expanding.

• We combine deep local expertise, advanced analytics, and on the ground intelligence to show you the market as it truly is, not as it appears from the outside.

• We bring insight into consumer behavior, competitive dynamics, regulatory requirements, and the nuances that shape business performance in this market.

• Our insights help you avoid costly mistakes, refine your strategy, and align your product or service with real market conditions.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

10 000+

dollars

saved on average when expanding into new markets

With more than 20 years of experience in Singapore market research, Indeso’s consultants provide the insights and clarity, companies need to navigate one of Asia’s most competitive markets.

  • • We are practitioners, not theorists. Many of us have created and developed our own businesses, so we know how to achieve growth even in new markets.
  • • We possess international expertise. Experience working in Europe, Asia, and America allows us to adapt strategies to different cultures and business models.
  • • We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
  • • We deliver real results. Companies we work with increase their profits by an average of 30% or more within the first year.
  • • We have experience with industry leaders. Our specialists have carried out consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
  • • We have a global mindset. We speak multiple languages fluently and know how to build effective communication in multicultural environments.

Problems of launching a business in Singapore without market analysis

  • Without data, businesses often overestimate or underestimate real demand
  • Companies may target the wrong customer segments or misunderstand their needs
  • Without understanding local purchasing power and competitor pricing, businesses set prices too high or too low
  • Skipping competitive analysis leads to entering a saturated market or competing with strong players unprepared
  • Businesses choose channels that their audience doesn’t actually use
  • Without insights into customer expectations, the value proposition misses the mark
  • Lack of understanding of regulations, costs, and market barriers leads to unexpected expenses

Market research gives you the data and insights needed to avoid these risks.

Based on market study, facts, and analysis, we provide:

Clear market entry recommendations

Specific, evidence‑based guidance on how to enter and position your business in Singapore.

Competitive advantage insights

A breakdown of competitor strategies and opportunities to differentiate.

Optimal pricing and positioning strategy

Recommendations that align with local purchasing power and expectations.

Our collaboration process

Step 1. Inquiry

Step 1. Inquiry

You submit an inquiry on our website, providing your contact information and request. We get in touch with you within 24 hours and together choose a consultation date.

Step 2. Consultation

Step 2. Consultation

During the consultation, we define the goals and objectives of the marketing research. For this, you tell us about your company or startup, the chosen niche, your capabilities and resources, and the country where you want to launch your business.

Step 3. Data collection and analysis

Step 3. Data collection and analysis

Using surveys, interviews, competitor research, official documents, and other methods, we gather the necessary information and verify its accuracy and relevance. Then we systematize and analyze the collected data.

Step 4. Preparing reports and recommendations for your business

Step 4. Preparing reports and recommendations for your business

We adapt the collected information and analytics to your business. We create reports that help make the right key decisions. We provide specific recommendations for launching your company, supported by statistics and facts.

Step 5. Strategy implementation support

Step 5. Strategy implementation support

We present the completed research and explain how to apply it. We also answer all your questions.

Plan to enter a Singapore market?
Schedule a consultation

During the consultation, you will receive valuable information for your business:

Schedule a consultation
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist “How to save over $10,000 when entering a new market”
  • Demonstration of a study to showcase the depth and detail of our work
  • Answers to your questions
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist “How to save over $10,000 when entering a new market”
  • Demonstration of a study to showcase the depth and detail of our work
  • Answers to your questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who will benefit from a market research

Businesses entering new markets

  • Learn detailed information about the demographic and economic characteristics of your target audience
  • Understand the level of competition and saturation in your niche
  • Develop an effective market entry plan based on up-to-date analytics and statistics

Investors evaluating opportunities

  • Select a profitable niche that is not oversaturated with competitors
  • Understand consumer behavior and get a detailed profile of your target audience
  • Save your company’s budget at launch by minimizing risks

Businesses launching new products

  • Gain a complete understanding of the economic situation in the selected market
  • Choose a promising niche and product
  • Understand how to build a positioning strategy to differentiate from competitors and which promotion methods to use

Testimonials

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Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Contacts

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    Frequently asked questions

    Can you help identify the right customer segments in Singapore?

    Yes. We analyze demographics, behavior, purchasing power, and local preferences to define the most profitable segments for your product or service.

    How is Singapore different from other Southeast Asian markets?

    Singapore is highly regulated, digitally advanced, and extremely competitive. Consumer expectations are higher, purchasing power is stronger, and decisions are more data‑driven. What works in neighboring markets often needs adaptation to succeed in Singapore.

    Do you provide competitor benchmarking in Singapore?

    Absolutely. We analyze direct and indirect competitors, their pricing, positioning, distribution channels, marketing strategies, and customer reviews to identify gaps and opportunities for differentiation.

    Do you conduct B2B research in Singapore?

    Yes. We work with corporate buyers, distributors, industry experts, and decision‑makers across multiple sectors to understand procurement processes, partnership models, and B2B demand.

    What is the market size of the cosmetics and beauty sector in Singapore?

    According to Statista, Singapore’s beauty and personal care market is expected to generate USD 1.24 billion in revenue in 2024.
    Other industry analyses estimate the broader Singapore cosmetics market at USD 2 billion in 2024, with growth projected to reach USD 3.66 billion by 2033.

    What is the market size of dietary supplements in Singapore?

    The Singapore dietary supplements market is valued at USD 560.9 million in 2024, with a projected CAGR of 9.5% from 2025 to 2030. Another analysis places the market at USD 0.61 billion in 2024, expected to grow to USD 1.09 billion by 2033.

    Is Singapore a good test market for beauty and wellness brands?

    Yes. Singapore is considered a regional testbed because: Consumers are trend‑driven and open to innovation, Purchasing power is high, Retail and e‑commerce ecosystems are advanced, Insights gained here often apply to wider Southeast Asia.

    How competitive is the beauty and supplements market in Singapore?

    Extremely competitive. Global brands dominate retail shelves. Korean beauty remains the most trusted category among consumers. Supplements are driven by strong demand for immunity, digestive health, and anti‑aging products. This makes market research essential before entering.

    Do cosmetics require approval before selling in Singapore?

    Cosmetics do not require pre‑approval, but they must be notified to the Health Sciences Authority (HSA) and comply with ingredient and labeling rules.

    Which e‑commerce platforms dominate Singapore?

    Shopee, Lazada, Amazon SG, and niche platforms like Sephora and iHerb for beauty and wellness.

    Markets we study

    UAE

    UAE

    We will assess the demand for your product in the UAE market, select the emirate with the most favorable conditions for your niche, and develop a unique positioning strategy for your products and services.

    USA

    USA

    We will select the state with the most favorable conditions for your business niche, analyze competitors, help you differentiate from them, and study the consumer behavior of your target audience in the USA.

    Brazil

    Brazil

    We provide in-depth analysis of the Brazilian market, identify the characteristics of your target audience, and develop an effective strategy to promote your products in Brazil.

    Belgium

    Belgium

    We will study the Belgian market and gather information to help your business grow successfully. You will receive an accurate business plan, a market entry strategy, and recommendations for promoting your business in Belgium.