Entering the Spanish market: research, strategy, and growth opportunities

Schedule a consultation
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We’ll conduct a precise market analysis of Spain — identifying trends, audience needs, and growth opportunities for your business.

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We’ll create an effective business plan — turning insights into a strategy that helps you enter the market confidently and achieve your goals.

Our services

We thoroughly analyze the Spanish market and create a comprehensive business plan to help your company quickly and confidently seize new opportunities.

We thoroughly analyze the Spanish market and create a comprehensive business plan to help your company quickly and confidently seize new opportunities.

Contact us Contact us

Market Research in Spain

We will conduct a detailed competitor analysis, research your target audience’s needs, and provide in-depth industry insights — giving you a clear understanding of the market and the foundation for effective business decisions.

Market Research in Spain

Business plan & strategies

Get a ready-to-use business plan for entering the Spanish market — including an effective marketing strategy, accurate financial projections, and practical recommendations fully tailored to the country’s specifics and your business goals.

Business plan & strategies

Spain business consulting

Get personalized recommendations for entering the Spanish market — including target audience analysis, competitor review, and a full understanding of local market specifics. We also provide consulting on legal and registration matters to help you launch your business in Spain safely and effectively.

Spain business consulting

Positioning strategies

We’ll study your market, identify growth opportunities, and develop a strategy that helps you quickly earn customers’ trust.

Positioning strategies

Business coaching

With expert guidance, you will take your business step by step to the Spanish market.
We will help you assess your product’s potential, precisely define your target audience, develop a promotion strategy tailored to Spain, select the most effective sales channels, and forecast results to ensure a confident market entry.

Business coaching

With Indeso, you’ll discover the Spanish market, understand your customers, and launch a business that truly attracts and grows

For a successful business launch in Spain, it’s essential to understand not only the numbers but also the people — their culture, communication style, and behavior. Indeso helps you enter the market with confidence by providing up-to-date data, analytics, and clear, insight-based recommendations.

We study your target audience, assess the competitive landscape, and identify key trends so you can build a strategy that truly works in Spain. Our experts develop a clear, goal-oriented action plan — from brand positioning to marketing communications.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

10 000+

dollars

saved on average when expanding into new markets

Entering the Spanish market is not just a step — it’s an opportunity for growth and expansion. Indeso helps you navigate this path with confidence: we analyze the market, competitors, and audience behavior so you can build a strategy that leads to measurable results.

Indeso’s team

Indeso’s team of consultants, with over 20 years of experience in international consulting, helps companies successfully launch and grow their businesses in Spain — from understanding their target audience to minimizing startup risks.

  • • We are practitioners, not theorists. Many of us have created and developed our own businesses, so we know how to achieve growth even in new markets.
  • • We possess international expertise. Experience working in Europe, Asia, and America allows us to adapt strategies to different cultures and business models.
  • • We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
  • • We deliver real results. Companies we work with increase their profits by an average of 30% or more within the first year.
  • • We have experience with industry leaders. Our specialists have carried out consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
  • • We have a global mindset. We speak multiple languages fluently and know how to build effective communication in multicultural environments.

Benefits of doing business in Spain

Spain is the fifth-largest economy in the European Union, with a domestic market of over 47 million consumers.

Spanish companies have access to 700 million customers across the EU and North Africa, as well as strong business connections with Latin America — thanks to a shared language and cultural affinity.

As the second-largest tourist destination in Europe and the fifth in the world, Spain welcomes around 58 million international visitors each year. This creates vast opportunities for companies in the service, hospitality, retail, and entertainment sectors.

The Spanish government actively supports entrepreneurs by offering up to a 75% refund on social security contributions for employees undergoing training, grants for new companies, full funding for approved R&D projects for up to six years, and preferential loans for IT startups.

Spain offers highly attractive tax conditions: a reduced corporate tax rate of 15% for the first two years, no customs duties within the EU, incentives in free economic zones, and 88 double taxation treaties with major countries worldwide.

You can open a company in Spain in just one month — without the need for personal presence in the country. The minimum share capital is €3,000, and the company’s director is not required to be a resident of Spain or the EU.

Contact  us

Spain market research methods

Competitors analysis in Spain

Result

Application

Result

We analyze the Spanish market, identify unique opportunities for your business, and create a strategy that helps you enter the market confidently, stand out from competitors, and achieve sustainable growth.

Application

Selection of optimal pricing and product assortment
Development of effective positioning
Identification of new opportunities for product expansion
Risk reduction when entering the market through understanding the competitive landscape

Consumer survey in Spain

Result

Application

Result

We uncover what drives your customers in Spain — their motivations, expectations, and perception of your brand. Based on these insights, you can create marketing campaigns and communications that hit the mark.

Application

Create effective marketing campaigns
Adapt products and services to meet customer expectations
Build sales forecasts based on reliable data

Public information сollection and analysis

Result

Application

Result

We provide you with fresh insights into the Spanish market — key indicators, trends, and industry shifts. This data helps you see the big picture and make decisions that move your business forward.

Application

Identify growth opportunities and new business directions
Develop a market entry strategy based on current trends
Reduce risks using verified information

In-depth interviews with experts in Spain

Result

Application

Result

Real opinions and insights from industry experts — the kind of knowledge you can’t get from raw data. We conduct interviews that provide you with practical insights and a competitive edge.

Application

Gain a deeper understanding of the market specifics and its risks
Develop a market entry and business scaling strategy
Assess prospects and identify hidden opportunities

Social listening

Result

Application

Result

Understand what customers in Spain think about your brand and products. We analyze online reactions and trends so you can respond to changes in time, strengthen your positive image, and prevent reputation risks.

Application

Adapt marketing campaigns to current trends and customer expectations
Respond to negative feedback and improve audience engagement
Find additional ways to connect with customers

Focus group setup and analysis

Result

Application

Result

You hear directly from your customers — understanding what drives them, what they expect, and what stops them from choosing your product. This feedback helps you create offers that truly resonate with your audience.

Application

Adapt your product and communications to customer needs
Develop marketing strategies that increase trust and conversion
Test hypotheses and identify new opportunities for promotion

Why analyze the Spanish market

  • Study Spain’s legal and regulatory requirements that must be considered when entering the market to ensure proper and secure business registration.
  • Understand the behavior and preferences of Spanish consumers to adapt your product, communications, and services to their expectations.
  • Analyze key competitors in the Spanish market, their strategies, and strengths to build effective positioning and secure your niche.
  • Identify current and future trends in the Spanish market, minimize risks, and make informed strategic decisions.
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To effectively grow a business in Spain, it’s essential to study the market in order to:

  • Adapt your business model and marketing strategy to Spain’s cultural and economic specifics for maximum effectiveness.
  • Discover new niches and growth opportunities that remain hidden without in-depth market analysis.
  • Develop a step-by-step market entry plan for Spain to avoid financial mistakes and ensure a sustainable launch.
  • Determine the optimal pricing strategy, considering Spanish consumers’ income levels, purchasing habits, and the competitive landscape.

Risks and challenges of doing business in Spain

  • Without understanding the economic realities, you may choose an unprofitable niche, as domestic consumer demand in Spain has remained moderate since the 2008 crisis.
  • Unexamined tax rates and mandatory social contributions (up to 24%) can lead to excessive expenses and reduced profitability.
  • Ignoring language specifics (only 30% of the population speaks English) may create difficulties in negotiations, document management, and localization of marketing materials.
  • Without knowledge of labor law and the influence of trade unions, foreign companies risk facing bureaucracy, strikes, and challenges in hiring or dismissing employees.
  • Failing to study cultural norms and local values can result in ineffective communication strategies — Spanish audiences are emotional, value personal contact, and trust in the brand.
  • Spain is a diverse market: Catalonia, Madrid, Andalusia, and Valencia differ significantly in income levels, business culture, and consumer preferences. Without analysis, you may choose an ineffective location for launch.
  • In certain sectors (tourism, e-commerce, retail, real estate), competition is high, and without analyzing the competitive landscape, it’s difficult to identify your niche.

Without prior analysis, a business risks facing unforeseen barriers — from tax and labor issues to operational challenges. In-depth market research in Spain helps identify these risks in advance, adapt your strategy, and ensure a sustainable launch.

Plan to enter the Spanish market?
Schedule a free consultation

During the consultation, you will receive valuable insights for your business:

Schedule a consultation
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering the Spanish Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering the Spanish Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who will benefit from a Belgian market analysis

Companies looking to enter the Belgian market

  • Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs.

Entrepreneurs looking to start business in Belgium

  • Understand the needs of your potential audience in your niche, learn about legal requirements, and receive information on ways to legally reside in the country through business.

Start-up founders and experts

  • Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify the needs of your customers — all under the guidance of an experienced expert.

Testimonials

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Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

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    Frequently asked questions

    What are the key benefits of starting a business in Spain?

    Reduced corporate tax rates for new companies.
    Access to EU and North African markets.
    Government grants and incentives for R&D and employee training.
    Simple company registration process with low minimum capital requirements.

    What taxes and social contributions should I expect in Spain?

    Corporate tax: Standard 25%, with reduced rates for new companies.
    Social security contributions for employees: up to 24%.
    VAT: 21% standard rate (with exemptions in certain cases).
    Double taxation treaties: Spain has agreements with 88 countries.

    How can I understand Spanish consumers?

    Studying the market and conducting research on consumer behavior, preferences, and expectations is crucial. Only around 30% of the population speaks English, so localized strategies are key to effective communication.

    What are the main risks of entering Spain without market research?

    Choosing unprofitable niches due to moderate domestic demand.
    Overlooking regional differences (Catalonia, Madrid, Andalusia, Valencia).
    Misjudging cultural expectations and consumer behavior.
    Facing bureaucratic or operational challenges without proper preparation.

    Can you help with legal and regulatory requirements in Spain?

    Yes, we analyze Spain’s legal framework and regulatory requirements, ensuring your company is correctly registered and fully compliant with local laws.

    How does Indeso conduct market research in Spain?

    We combine qualitative and quantitative methods, including:
    Competitor and industry analysis
    Consumer surveys and focus groups
    Expert interviews and field research
    Analysis of regulatory and economic data
    This ensures reliable, data-driven insights for your business decisions.

    How do I start a business in Spain?

    Contact Indeso to receive tailored research, a clear market entry strategy, and step-by-step guidance to launch and grow your business efficiently.

    What should I know about the business culture in Spain?

    Spanish business culture values personal relationships, trust, and face-to-face communication. Meetings often start with small talk to build rapport, and decision-making can take longer as consensus is important. Punctuality is appreciated, but flexibility is common, and understanding regional differences (e.g., Catalonia vs. Andalusia) can improve business interactions.

    Does Indeso offer support after market entry?

    Yes. We offer ongoing consulting, performance analysis, and strategy optimization to help you adapt to changes in the Spanish market and expand your business effectively.

    Markets we study

    UAE

    UAE

    We will assess the demand for your product in the UAE market, select the emirate with the most favorable conditions for your niche, and develop a unique positioning strategy for your products and services.

    USA

    USA

    We will select the state with the most favorable conditions for your business niche, analyze competitors, help you differentiate from them, and study the consumer behavior of your target audience in the USA.

    Brazil

    Brazil

    We provide in-depth analysis of the Brazilian market, identify the characteristics of your target audience, and develop an effective strategy to promote your products in Brazil.

    Belgium

    Belgium

    We will study the Belgian market and gather information to help your business grow successfully. You will receive an accurate business plan, a market entry strategy, and recommendations for promoting your business in Belgium.