Entering the Spanish market: research, strategy, and growth opportunities
We’ll conduct a precise market analysis of Spain — identifying trends, audience needs, and growth opportunities for your business.
We’ll create an effective business plan — turning insights into a strategy that helps you enter the market confidently and achieve your goals.
Our services
We thoroughly analyze the Spanish market and create a comprehensive business plan to help your company quickly and confidently seize new opportunities.
We thoroughly analyze the Spanish market and create a comprehensive business plan to help your company quickly and confidently seize new opportunities.
With Indeso, you’ll discover the Spanish market, understand your customers, and launch a business that truly attracts and grows
For a successful business launch in Spain, it’s essential to understand not only the numbers but also the people — their culture, communication style, and behavior. Indeso helps you enter the market with confidence by providing up-to-date data, analytics, and clear, insight-based recommendations.
We study your target audience, assess the competitive landscape, and identify key trends so you can build a strategy that truly works in Spain. Our experts develop a clear, goal-oriented action plan — from brand positioning to marketing communications.
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
10 000+
dollars
saved on average when expanding into new markets
Entering the Spanish market is not just a step — it’s an opportunity for growth and expansion. Indeso helps you navigate this path with confidence: we analyze the market, competitors, and audience behavior so you can build a strategy that leads to measurable results.
Indeso’s team of consultants, with over 20 years of experience in international consulting, helps companies successfully launch and grow their businesses in Spain — from understanding their target audience to minimizing startup risks.
- • We are practitioners, not theorists. Many of us have created and developed our own businesses, so we know how to achieve growth even in new markets.
- • We possess international expertise. Experience working in Europe, Asia, and America allows us to adapt strategies to different cultures and business models.
- • We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
- • We deliver real results. Companies we work with increase their profits by an average of 30% or more within the first year.
- • We have experience with industry leaders. Our specialists have carried out consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
- • We have a global mindset. We speak multiple languages fluently and know how to build effective communication in multicultural environments.
Benefits of doing business in Spain
Spain market research methods
Competitors analysis in Spain
Result
Application
Result
We analyze the Spanish market, identify unique opportunities for your business, and create a strategy that helps you enter the market confidently, stand out from competitors, and achieve sustainable growth.
Application
Selection of optimal pricing and product assortment
Development of effective positioning
Identification of new opportunities for product expansion
Risk reduction when entering the market through understanding the competitive landscape
Consumer survey in Spain
Result
Application
Result
We uncover what drives your customers in Spain — their motivations, expectations, and perception of your brand. Based on these insights, you can create marketing campaigns and communications that hit the mark.
Application
Create effective marketing campaigns
Adapt products and services to meet customer expectations
Build sales forecasts based on reliable data
Public information сollection and analysis
Result
Application
Result
We provide you with fresh insights into the Spanish market — key indicators, trends, and industry shifts. This data helps you see the big picture and make decisions that move your business forward.
Application
Identify growth opportunities and new business directions
Develop a market entry strategy based on current trends
Reduce risks using verified information
In-depth interviews with experts in Spain
Result
Application
Result
Real opinions and insights from industry experts — the kind of knowledge you can’t get from raw data. We conduct interviews that provide you with practical insights and a competitive edge.
Application
Gain a deeper understanding of the market specifics and its risks
Develop a market entry and business scaling strategy
Assess prospects and identify hidden opportunities
Social listening
Result
Application
Result
Understand what customers in Spain think about your brand and products. We analyze online reactions and trends so you can respond to changes in time, strengthen your positive image, and prevent reputation risks.
Application
Adapt marketing campaigns to current trends and customer expectations
Respond to negative feedback and improve audience engagement
Find additional ways to connect with customers
Focus group setup and analysis
Result
Application
Result
You hear directly from your customers — understanding what drives them, what they expect, and what stops them from choosing your product. This feedback helps you create offers that truly resonate with your audience.
Application
Adapt your product and communications to customer needs
Develop marketing strategies that increase trust and conversion
Test hypotheses and identify new opportunities for promotion
Why analyze the Spanish market
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Study Spain’s legal and regulatory requirements that must be considered when entering the market to ensure proper and secure business registration.
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Understand the behavior and preferences of Spanish consumers to adapt your product, communications, and services to their expectations.
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Analyze key competitors in the Spanish market, their strategies, and strengths to build effective positioning and secure your niche.
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Identify current and future trends in the Spanish market, minimize risks, and make informed strategic decisions.
To effectively grow a business in Spain, it’s essential to study the market in order to:
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Adapt your business model and marketing strategy to Spain’s cultural and economic specifics for maximum effectiveness.
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Discover new niches and growth opportunities that remain hidden without in-depth market analysis.
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Develop a step-by-step market entry plan for Spain to avoid financial mistakes and ensure a sustainable launch.
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Determine the optimal pricing strategy, considering Spanish consumers’ income levels, purchasing habits, and the competitive landscape.
Risks and challenges of doing business in Spain
Without prior analysis, a business risks facing unforeseen barriers — from tax and labor issues to operational challenges. In-depth market research in Spain helps identify these risks in advance, adapt your strategy, and ensure a sustainable launch.
Plan to enter the Spanish market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter a new market
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Checklist: “How to Save Over $10,000 When Entering the Spanish Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter a new market
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Checklist: “How to Save Over $10,000 When Entering the Spanish Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
Results our clients get
Who will benefit from a Belgian market analysis
Companies looking to enter the Belgian market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs.
Entrepreneurs looking to start business in Belgium
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Understand the needs of your potential audience in your niche, learn about legal requirements, and receive information on ways to legally reside in the country through business.
Start-up founders and experts
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Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify the needs of your customers — all under the guidance of an experienced expert.
Testimonials
Contacts
Frequently asked questions
What are the key benefits of starting a business in Spain?
Reduced corporate tax rates for new companies.
Access to EU and North African markets.
Government grants and incentives for R&D and employee training.
Simple company registration process with low minimum capital requirements.
What taxes and social contributions should I expect in Spain?
Corporate tax: Standard 25%, with reduced rates for new companies.
Social security contributions for employees: up to 24%.
VAT: 21% standard rate (with exemptions in certain cases).
Double taxation treaties: Spain has agreements with 88 countries.
How can I understand Spanish consumers?
Studying the market and conducting research on consumer behavior, preferences, and expectations is crucial. Only around 30% of the population speaks English, so localized strategies are key to effective communication.
What are the main risks of entering Spain without market research?
Choosing unprofitable niches due to moderate domestic demand.
Overlooking regional differences (Catalonia, Madrid, Andalusia, Valencia).
Misjudging cultural expectations and consumer behavior.
Facing bureaucratic or operational challenges without proper preparation.
Can you help with legal and regulatory requirements in Spain?
Yes, we analyze Spain’s legal framework and regulatory requirements, ensuring your company is correctly registered and fully compliant with local laws.
How does Indeso conduct market research in Spain?
We combine qualitative and quantitative methods, including:
Competitor and industry analysis
Consumer surveys and focus groups
Expert interviews and field research
Analysis of regulatory and economic data
This ensures reliable, data-driven insights for your business decisions.
How do I start a business in Spain?
Contact Indeso to receive tailored research, a clear market entry strategy, and step-by-step guidance to launch and grow your business efficiently.
What should I know about the business culture in Spain?
Spanish business culture values personal relationships, trust, and face-to-face communication. Meetings often start with small talk to build rapport, and decision-making can take longer as consensus is important. Punctuality is appreciated, but flexibility is common, and understanding regional differences (e.g., Catalonia vs. Andalusia) can improve business interactions.
Does Indeso offer support after market entry?
Yes. We offer ongoing consulting, performance analysis, and strategy optimization to help you adapt to changes in the Spanish market and expand your business effectively.
Markets we study