Discover new business opportunities in Malaysia with market research

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Enter the Malaysian market with confidence — we’ll deliver the insights, market research, strategy, and action plan to drive your success.

Our services

We’ll conduct a detailed market analysis to ensure your entry into Malaysia is confident and effective.

We’ll conduct a detailed market analysis to ensure your entry into Malaysia is confident and effective.

Contact us Contact us

Malaysian market research

You’ll learn how to successfully grow and promote your business within your niche in the Malaysian market. We’ll provide competitor insights, potential customer analysis, and detailed industry analytics so you have a clear understanding of the market landscape.

Malaysian market research

Business plan & strategies

We’ll create a comprehensive business plan for your entry into the Malaysian market — tailored to the country’s economic and cultural specifics, your goals, resources, and including a complete financial section.

Business plan & strategies

Malaysian business setup consultation

We’ll provide personalized recommendations for a successful entry into the Malaysian market. You’ll gain a clear understanding of your target audience, an in-depth competitor analysis, and a comprehensive overview of all key aspects of market entry.

Malaysian business setup consultation

Positioning strategies

We’ll create a detailed profile of your target audience, show you how to address their needs to boost sales, and highlight key market trends in Malaysia. This data will form the foundation of your positioning strategy for successful business growth.

Positioning strategies

Business coaching

We’ll guide you step by step in launching your business in Malaysia: creating a target audience profile, developing a marketing strategy that considers cultural nuances, setting pricing, and forecasting sales volume.

Business coaching

Indeso provides a comprehensive market analysis of Malaysia to ensure your entry into a new market is confident and successful

For a successful business launch in Malaysia, it’s crucial to plan every step strategically, taking into account the market’s specifics and local culture. Indeso gathers up-to-date data, conducts in-depth analysis, and provides verified information to support informed decisions and minimize risks. We help you understand your target audience, develop effective positioning, and create a step-by-step business plan. Our approach considers the country’s economic and cultural characteristics to ensure your market entry is safe and highly effective.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

20 000+

dollars

saved on average when expanding into new markets

The international market can be complex, but we make your path to success simple. In-depth data analysis and industry insights help us develop a strategy for a safe and effective entry into the Malaysian market.

Tatyana Kovpak

Tatyana Kovpak, Chief Consultant at Indeso, has over 20 years of experience in business consulting and international analytics. She and her team will help assess your business prospects in Malaysia, understand your target audience, and reduce risks and costs when entering the market.

  • Master’s in Strategy & International Business from ESSEC, one of Europe’s top business schools.
  • 20+ years consulting experience across Singapore, France, USA, Kazakhstan, and Russia.
  • Founded and scaled her first business to market leadership by age 20.
  • Deep cultural insight to align your vision with local market realities.
  • Fluent in Russian, English, and French — bridging global markets effortlessly.

Benefits of doing business in Malaysia

Malaysia offers a cost-effective environment for doing business in Southeast Asia

Malaysia has over 500 industrial parks and 18 Free Industrial Zones, allowing foreign companies to trade without customs duties

Companies are exempt from VAT on imported or purchased goods under the Approved Major Exporter scheme, provided they meet the following conditions: an annual turnover exceeding RM10 million and exports of at least 80% of their products

Malaysia is a member of WIPO and a participant in the Paris and Berne Conventions, ensuring the protection of intellectual property rights

The Pioneer Status allows a 70% tax exemption on income for 5 years; small companies with capital up to RM500,000 producing high-tech products can also qualify for tax incentives

Companies receive a 60% tax allowance on qualifying capital expenditures (factories, equipment) over five years, with the option to carry forward unused benefits to subsequent years

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Market research methods

Competitor, brand, and retailer analysis

Result

Application

Result

You gain a complete understanding of the competitive landscape in Malaysia, identify opportunities for differentiation, build effective positioning, and reduce risks when entering and scaling your business

Application

Selecting the optimal pricing strategy and product range;
Developing effective market positioning;
Identifying new opportunities for product and service expansion;
Reducing market entry risks through a deep understanding of the competitive landscape.

Consumer survey design and analysis

Result

Application

Result

You receive accurate data on the preferences, motivations, and behavior of your target audience. This helps you understand how your audience perceives your product, brand, and communications

Application

Create effective marketing campaigns;
Adapt products and services to meet customer expectations;
Build sales forecasts based on reliable data.

Collection and analysis of public information

Result

Application

Result

You’ll learn key market indicators, current events, and industry trends. This helps you understand the overall market landscape and the competitive environment

Application

Identify growth opportunities and new business directions;
Develop a market entry strategy based on current trends;
Reduce risks using verified information.

Conducting in-depth interviews with experts

Result

Application

Result

You gain unique insights from industry professionals that cannot be obtained through statistics alone

Application

Gain a deeper understanding of the market specifics and its risks;
Develop a business entry and scaling strategy;
Assess prospects and uncover hidden opportunities.

Social listening

Result

Application

Result

You gain insight into the real perception of your brand, products, and competitors online. This helps monitor audience sentiment, trends, and potential reputational risks

Application

Adapt marketing campaigns to current trends and customer expectations;
Respond to negative feedback and improve audience engagement;
Identify new customer touchpoints.

Focus group setup and analysis

Result

Application

Result

You receive direct feedback from your target audience, gaining insight into their real expectations, barriers, and purchase motivations

Application

Adapt products and communications to meet customer needs;
Develop marketing strategies that boost trust and conversion;
Test hypotheses and uncover new opportunities for promotion.

Why analyze the Malaysian market

  • Understand Malaysia’s legal and regulatory requirements that must be followed when entering the market
  • Analyze consumer behavior and expectations of the Malaysian audience to adapt products or services to local preferences
  • Assess key competitors in Malaysia, their strategies, strengths, and weaknesses to develop effective positioning tactics
  • Consider current and future market trends, which is vital for strategic decisions and risk minimization
globs img

Before launching a business in Malaysia, it’s crucial to study the market to:

  • Adapt your business model and marketing strategy to the Malaysian market for maximum efficiency
  • Identify niches and new business opportunities in Malaysia that could be missed without detailed analysis
  • Develop a business plan and market entry strategy to avoid financial losses and mistakes at launch
  • Determine optimal pricing for products or services for the Malaysian audience, taking into account purchasing power and the competitive environment

Risks and challenges of doing business in Malaysia

  • Differences between ethnic groups (Malays, Chinese, Indians) can influence consumer preferences and HR practices
  • The Malaysian market is highly competitive in retail, manufacturing, and services
  • Business culture differs significantly from European or Western practices: personal connections, respect for hierarchy, and long-term relationships are essential
  • The local currency can fluctuate, especially against the US dollar
  • Foreign companies are often required to hire Malaysian staff for certain positions (quota system)
  • Certification and compliance with local standards (e.g., SIRIM for electronics or Halal for food) greatly affect trust
  • Advertising and packaging must be adapted to local languages and culture: Malay, Chinese, and English
  • Foreign companies need to differentiate themselves through quality, service, innovation, or a unique brand story

A successful launch in Malaysia requires deep market knowledge. We provide all the data you need for a confident market entry and business growth.

Plan to enter the Malaysian market?
Schedule a free consultation

During the consultation, you will receive valuable insights for your business:

Schedule a consultation
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering the Malaysian Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
  • Quick analysis to assess your company’s readiness to enter a new market
  • Checklist: “How to Save Over $10,000 When Entering the Malaysian Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who will benefit from a Malaysian market analysis

Companies looking to enter the Malaysian market

  • Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs

Entrepreneurs looking to start business in Malaysia

  • Understand the needs of your potential audience in your niche, navigate legal requirements, and gain information on ways to reside in the country legally through business

Start-up founders and experts

  • Learn how to set up and successfully launch your own business, choose the right niche and positioning strategy, and identify your customers’ needs—all under the guidance of an experienced expert

Testimonials

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Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Contacts

    Submit a request — we’ll get back to you within 24 hours

    Frequently asked questions

    Why should I consider entering the Malaysian market?

    Malaysia offers a strategic location in Southeast Asia, a cost-effective business environment, and access to over 500 industrial parks and Free Industrial Zones. Its diverse consumer base and growing economy make it an attractive market for expansion.

    What services does Indeso provide for market entry?

    We provide comprehensive market research, competitor analysis, target audience profiling, business strategy development, financial planning, and guidance on legal, regulatory, and cultural requirements to ensure a successful entry into Malaysia.

    How do you help with understanding local customers?

    We analyze consumer behavior, preferences, motivations, and barriers to purchase. This includes qualitative research like interviews and quantitative data to help you adapt your product, marketing, and sales strategies effectively.

    Do you assist with regulatory and legal compliance in Malaysia?

    Yes. We provide guidance on local laws, regulatory requirements, licensing, certification (e.g., SIRIM, Halal), and the quota system for hiring local staff, ensuring your business operates legally and efficiently.

    Can you help with pricing and product positioning?

    Absolutely. We analyze the competitive landscape, market trends, and purchasing power to determine optimal pricing, positioning, and market differentiation strategies for your products or services.

    How do you reduce risks when entering a new market?

    We provide verified data, competitor insights, consumer behavior analysis, and scenario planning. This allows you to make informed decisions, identify potential challenges, and avoid costly mistakes.

    Will Indeso help me create a business plan for Malaysia?

    Yes. We create detailed business plans and go-to-market strategies tailored to Malaysia’s economic and cultural context, including financial projections and step-by-step operational plans.

    How long does it take to prepare for market entry in Malaysia?

    The timeline depends on the scope of research and business complexity. Typically, market analysis, strategy development, and business planning take several weeks to a few months, ensuring a well-informed and confident entry.

    How experienced is your team?

    All our specialists have between 10 and 30 years of experience in international business consulting, market analytics, and strategic development. Led by Chief Consultant, who has over two decades of global consulting expertise, our team combines deep industry knowledge with a thorough understanding of the Malaysian market.

    Markets we study

    UAE

    UAE

    We will assess the demand for your product in the UAE market, select the emirate with the most favorable conditions for your niche, and develop a unique positioning strategy for your products and services.

    USA

    USA

    We will select the state with the most favorable conditions for your business niche, analyze competitors, help you differentiate from them, and study the consumer behavior of your target audience in the USA.

    Brazil

    Brazil

    We provide in-depth analysis of the Brazilian market, identify the characteristics of your target audience, and develop an effective strategy to promote your products in Brazil.

    Belgium

    Belgium

    We will study the Belgian market and gather information to help your business grow successfully. You will receive an accurate business plan, a market entry strategy, and recommendations for promoting your business in Belgium.