Marketing research and business plan for successful business in Kazakhstan
Gain a comprehensive understanding of the Kazakhstan market and confidently grow your business
We develop business plans based on in-depth analysis and up-to-date market data.
Our services
Comprehensive market research in Kazakhstan and a well-thought-out business plan will form the foundation for confident and sustainable growth of your business
Comprehensive market research in Kazakhstan and a well-thought-out business plan will form the foundation for confident and sustainable growth of your business
Indeso will help you understand the specifics of the Kazakhstan market, identify real opportunities, and confidently grow your business in the region
A successful entry into the Kazakhstan market starts with understanding the context — from economic indicators to the mental and behavioral characteristics of consumers.
Indeso conducts comprehensive marketing research, providing businesses with reliable data and practical recommendations. We help identify market potential, minimize risks, and develop a strategy aligned with your goals.
Our reports include analysis of the target audience, competitive landscape, and regional trends, while also taking into account cultural and behavioral factors that directly impact a company’s success in Kazakhstan.
20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
10 000+
dollars
saved on average when expanding into new markets
International expansion doesn’t have to be complicated. Indeso simplifies the process — we research the market, identify growth opportunities, and develop a strategy that helps your business confidently enter and establish itself abroad.
With over 20 years of experience in international consulting, the Indeso team helps businesses confidently enter the Kazakhstan market. We conduct in-depth market analysis, understand local specifics, and develop strategies that truly work in the regional context.
- We are practitioners, not theorists. Many of us have built and grown our own businesses, so we know how to achieve growth even in new markets.
- We have international expertise. Experience working in Europe, Asia, and the Americas allows us to adapt strategies to different cultures and business models.
- We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
- We deliver real results. The companies we work with increase their profits by an average of 30% or more within the first year.
- We have experience with industry leaders. Our specialists have conducted consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
- We have a global mindset. We speak several languages fluently and know how to build effective communication in a multicultural environment.
Benefits of doing business in Kazakhstan
Market research methods for success in Kazakhstan
Analysis of competitors, brands, and retailers
Results
Application
Results
You receive a detailed analysis of competitive landscape, identify unique opportunities for your business, and create strong positioning for a successful market entry and sales growth
Application
Choose the optimal pricing and product range
Create effective positioning
Determine the most effective advertising strategies
Consumer surveys
Results
Application
Results
You gain accurate insights into the motivations and behavior of your target audience, understand how they perceive your product, brand, and communications, and develop marketing strategies that attract, persuade, and drive sales
Application
Create effective marketing campaigns
Adapt products and services to meet customer expectations
Build campaigns and services that encourage repeat purchases
Collection and analysis of public information
Results
Application
Results
You receive key market indicators, current events, and industry trends, enabling you to develop a comprehensive understanding of the market and competitive landscape for making informed business decisions
Application
Identify growth opportunities and new business directions
Adjust your offerings based on current industry trends
Set long-term goals and develop business growth roadmaps
Conducting in-depth interviews with experts
Results
Application
Results
You gain unique insights from industry experts, enabling you to make informed decisions, discover new opportunities, and stay ahead of competitors
Application
Learn the real processes, trends, and nuances that are not visible in public statistics
Develop a market entry and business scaling strategy
Assess prospects and identify hidden opportunities
Social listening
Results
Application
Results
You gain a comprehensive understanding of how your audience perceives your brand, products, and competitors online. This helps monitor customer sentiment, identify trends, and effectively manage reputational risks
Application
Adapt marketing campaigns to current trends and customer expectations
Respond to negative feedback and improve audience engagement
Identify new customer touchpoints
Organization and analysis of focus groups
Results
Application
Results
You receive direct feedback from your target audience, gaining insights into their real expectations, motivations, and potential barriers to purchasing decisions
Application
Adapt products and communications to customer needs
Develop marketing strategies that increase trust and conversion
Test hypotheses and identify new opportunities for promotion
Why analyze the the Kazakhstan market
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Understand the structure and dynamics of the market: volumes, growth rates, and key segments
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Identify the target audience: their needs, preferences, motivations, and purchasing behavior
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Assess the competitive environment: strengths and weaknesses of competitors, their strategies, and market positions
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Determine market trends and growth opportunities: new niches, in-demand products and services
To effectively grow a business in Kazakhstan, it is necessary to analyze the market in order to:
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Reduce risks when entering the market: financial, reputational, and operational
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Develop an effective positioning strategy: unique value proposition and pricing policy
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Plan predictable sales and revenue growth: based on data on demand and consumer behavior
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Take regional and cultural specifics into account: adapt products, communications, and services to local realities
Challenges of doing business in Kazakhstan
Thorough analysis is the foundation for a successful entry into the Kazakhstan market. We provide you with accurate data and valuable insights so you can make confident decisions and build a business growth strategy.
Plan to enter the Kazakhstan market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter the Kazakhstan market
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Checklist: “How to Save Over $10,000 When Entering the Kazakhstan Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter the Kazakhstan market
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Checklist: “How to Save Over $10,000 When Entering the Kazakhstan Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
Results our clients get
Who will benefit from the Kazakhstan market analysis
Companies planning to enter the Kazakhstan market
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to understand demand, competitors, and trends
Local businesses aiming to expand their market share
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to identify new opportunities and optimize their strategy
Startups and innovative companies
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to identify in-demand niches and develop a business model
Testimonials
Contacts
Frequently asked questions
Why is market analysis important for Kazakhstan?
Market analysis helps businesses understand consumer behavior, identify growth opportunities, evaluate competitors, and reduce risks when entering or expanding in Kazakhstan. It ensures informed strategic decisions and increases the chances of success.
How do regional differences in Kazakhstan affect business?
Consumer preferences, income levels, and purchasing behavior vary across regions. Understanding these differences helps tailor products, pricing, and marketing strategies to maximize conversion and sales.
What role does culture play in market strategy in Kazakhstan?
Cultural norms, language, traditions, and consumer psychology influence buying decisions. Businesses that adapt their products, messaging, and services to local culture gain a competitive advantage.
What is the competitive landscape like in Kazakhstan?
The market includes both local and international players. Analyzing competitors’ strategies, strengths, and weaknesses is essential to position your business effectively.
How can businesses reduce risks in Kazakhstan?
Market research helps identify financial, operational, and regulatory risks, enabling companies to develop strategies to mitigate them before entering or expanding in the market.
How does currency volatility affect business?
Fluctuations in the Kazakhstani tenge can impact the cost of imports, production, and profitability. Businesses need to plan for exchange rate risks.
What industries offer the most growth potential in Kazakhstan?
FMCG (Fast-Moving Consumer Goods); IT and e-commerce; Fintech and financial services; Hospitality, tourism, and gastronomy;
Sports, entertainment, and event management.
How detailed should market analysis be?
The depth depends on your goals: from identifying target segments and positioning strategies to forecasting sales, revenue, and growth opportunities. Comprehensive analysis is critical for informed decision-making.
Markets we study