Marketing research and business plan for successful business in Kazakhstan

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Gain a comprehensive understanding of the Kazakhstan market and confidently grow your business

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We develop business plans based on in-depth analysis and up-to-date market data.

Our services

Comprehensive market research in Kazakhstan and a well-thought-out business plan will form the foundation for confident and sustainable growth of your business

Comprehensive market research in Kazakhstan and a well-thought-out business plan will form the foundation for confident and sustainable growth of your business

Contact us Contact us

Kazakhstan market research

Discover how the Kazakhstan market works and where the growth opportunities lie. We analyze competitors, customer preferences, and current trends so that you can build a strategy leading to sustainable success.

Kazakhstan market research

Business plan & strategies

We will prepare a business plan: conduct market analysis, develop a positioning strategy, create a financial model, and provide practical recommendations tailored to the local business environment.

Business plan & strategies

Kazakhstan business setup consultation

Learn how the Kazakhstan market works: who the buyers are, how competitors capture attention, and where new opportunities are emerging. Gain strategic insights and recommendations for a confident launch and scaling in Asia.

Kazakhstan business setup consultation

Positioning strategies

We will identify what matters most to your customers, uncover trends and growth opportunities, and then build a strategy that helps your brand sell more and grow faster.

Positioning strategies

Business coaching

Together with our experts, you will develop a market entry strategy for Kazakhstan — from analyzing product and audience potential to planning promotion and evaluating opportunities for business scaling.

Business coaching

Indeso will help you understand the specifics of the Kazakhstan market, identify real opportunities, and confidently grow your business in the region

A successful entry into the Kazakhstan market starts with understanding the context — from economic indicators to the mental and behavioral characteristics of consumers.

Indeso conducts comprehensive marketing research, providing businesses with reliable data and practical recommendations. We help identify market potential, minimize risks, and develop a strategy aligned with your goals.

Our reports include analysis of the target audience, competitive landscape, and regional trends, while also taking into account cultural and behavioral factors that directly impact a company’s success in Kazakhstan.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

10 000+

dollars

saved on average when expanding into new markets

International expansion doesn’t have to be complicated. Indeso simplifies the process — we research the market, identify growth opportunities, and develop a strategy that helps your business confidently enter and establish itself abroad.

Indeso’s team

With over 20 years of experience in international consulting, the Indeso team helps businesses confidently enter the Kazakhstan market. We conduct in-depth market analysis, understand local specifics, and develop strategies that truly work in the regional context.

  • We are practitioners, not theorists. Many of us have built and grown our own businesses, so we know how to achieve growth even in new markets.
  • We have international expertise. Experience working in Europe, Asia, and the Americas allows us to adapt strategies to different cultures and business models.
  • We have world-class education. All consultants hold master’s degrees in strategy, management, or international business from leading global schools.
  • We deliver real results. The companies we work with increase their profits by an average of 30% or more within the first year.
  • We have experience with industry leaders. Our specialists have conducted consulting and strategic projects for Tetra Pak, Ernst & Young, Sberbank, HSBC, and other international companies.
  • We have a global mindset. We speak several languages fluently and know how to build effective communication in a multicultural environment.

Benefits of doing business in Kazakhstan

The cost of rent, utilities, salaries, and transportation is significantly lower than in Western countries

Kazakhstan borders major markets like Russia and China, and also actively trades with the EU — Italy, France, and the Netherlands

The growing middle class is driving demand for goods and services in FMCG, IT, e-commerce, fintech, and entertainment sectors

Modern transport corridors, international airports, railways, and logistics centers make doing business easier

The government is actively promoting digital transformation, including e-government, fintech, e-commerce, and IT infrastructure

Kazakhstan offers opportunities in the hospitality industry, gastronomy, ecotourism, and sports events

Contact  us

Market research methods for success in Kazakhstan

Analysis of competitors, brands, and retailers

Results

Application

Results

You receive a detailed analysis of competitive landscape, identify unique opportunities for your business, and create strong positioning for a successful market entry and sales growth

Application

Choose the optimal pricing and product range
Create effective positioning
Determine the most effective advertising strategies

Consumer surveys

Results

Application

Results

You gain accurate insights into the motivations and behavior of your target audience, understand how they perceive your product, brand, and communications, and develop marketing strategies that attract, persuade, and drive sales

Application

Create effective marketing campaigns
Adapt products and services to meet customer expectations
Build campaigns and services that encourage repeat purchases

Collection and analysis of public information

Results

Application

Results

You receive key market indicators, current events, and industry trends, enabling you to develop a comprehensive understanding of the market and competitive landscape for making informed business decisions

Application

Identify growth opportunities and new business directions
Adjust your offerings based on current industry trends
Set long-term goals and develop business growth roadmaps

Conducting in-depth interviews with experts

Results

Application

Results

You gain unique insights from industry experts, enabling you to make informed decisions, discover new opportunities, and stay ahead of competitors

Application

Learn the real processes, trends, and nuances that are not visible in public statistics
Develop a market entry and business scaling strategy
Assess prospects and identify hidden opportunities

Social listening

Results

Application

Results

You gain a comprehensive understanding of how your audience perceives your brand, products, and competitors online. This helps monitor customer sentiment, identify trends, and effectively manage reputational risks

Application

Adapt marketing campaigns to current trends and customer expectations
Respond to negative feedback and improve audience engagement
Identify new customer touchpoints

Organization and analysis of focus groups

Results

Application

Results

You receive direct feedback from your target audience, gaining insights into their real expectations, motivations, and potential barriers to purchasing decisions

Application

Adapt products and communications to customer needs
Develop marketing strategies that increase trust and conversion
Test hypotheses and identify new opportunities for promotion

Why analyze the the Kazakhstan market

  • Understand the structure and dynamics of the market: volumes, growth rates, and key segments
  • Identify the target audience: their needs, preferences, motivations, and purchasing behavior
  • Assess the competitive environment: strengths and weaknesses of competitors, their strategies, and market positions
  • Determine market trends and growth opportunities: new niches, in-demand products and services
globs img

To effectively grow a business in Kazakhstan, it is necessary to analyze the market in order to:

  • Reduce risks when entering the market: financial, reputational, and operational
  • Develop an effective positioning strategy: unique value proposition and pricing policy
  • Plan predictable sales and revenue growth: based on data on demand and consumer behavior
  • Take regional and cultural specifics into account: adapt products, communications, and services to local realities

Challenges of doing business in Kazakhstan

  • Different regions of Kazakhstan have their own consumer habits and preferences, which can lead to low conversion rates and weak sales
  • Without market analysis, it is difficult to choose the right segment — premium, mid-range, or budget
  • Kazakhstan has both local and international players; lack of data about competitors increases the risk of strategic mistakes
  • Ignoring the population’s purchasing power, local economy, and psychological price perception can reduce profitability
  • Changes in taxation can affect profitability, investment attractiveness, and pricing, so it is important to understand their impact on the market in advance
  • Tenge instability may affect the cost of imported goods, production costs, and profit
  • High risks of bribery when dealing with government authorities, customs, and for accelerating bureaucratic procedures
  • Complex import and export procedures, especially with non-EAEU countries, can increase costs and delivery times

Thorough analysis is the foundation for a successful entry into the Kazakhstan market. We provide you with accurate data and valuable insights so you can make confident decisions and build a business growth strategy.

Plan to enter the Kazakhstan market?
Schedule a free consultation

During the consultation, you will receive valuable insights for your business:

Schedule a consultation
  • Quick analysis to assess your company’s readiness to enter the Kazakhstan market
  • Checklist: “How to Save Over $10,000 When Entering the Kazakhstan Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
  • Quick analysis to assess your company’s readiness to enter the Kazakhstan market
  • Checklist: “How to Save Over $10,000 When Entering the Kazakhstan Market”
  • Demonstration of a market study so you can clearly see the depth and detail of our work
  • Recommendations on structure: branch or subsidiary
  • Answers to your specific questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who will benefit from the Kazakhstan market analysis

Companies planning to enter the Kazakhstan market

  • to understand demand, competitors, and trends

Local businesses aiming to expand their market share

  • to identify new opportunities and optimize their strategy

Startups and innovative companies

  • to identify in-demand niches and develop a business model

Testimonials

sunbank
sunbank
sunbank
sunbank
sunbank
sunbank
sunbank
sunbank

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Contacts

    Submit a request — we’ll get back to you within 24 hours

    Frequently asked questions

    Why is market analysis important for Kazakhstan?

    Market analysis helps businesses understand consumer behavior, identify growth opportunities, evaluate competitors, and reduce risks when entering or expanding in Kazakhstan. It ensures informed strategic decisions and increases the chances of success.

    How do regional differences in Kazakhstan affect business?

    Consumer preferences, income levels, and purchasing behavior vary across regions. Understanding these differences helps tailor products, pricing, and marketing strategies to maximize conversion and sales.

    What role does culture play in market strategy in Kazakhstan?

    Cultural norms, language, traditions, and consumer psychology influence buying decisions. Businesses that adapt their products, messaging, and services to local culture gain a competitive advantage.

    What is the competitive landscape like in Kazakhstan?

    The market includes both local and international players. Analyzing competitors’ strategies, strengths, and weaknesses is essential to position your business effectively.

    How can businesses reduce risks in Kazakhstan?

    Market research helps identify financial, operational, and regulatory risks, enabling companies to develop strategies to mitigate them before entering or expanding in the market.

    How does currency volatility affect business?

    Fluctuations in the Kazakhstani tenge can impact the cost of imports, production, and profitability. Businesses need to plan for exchange rate risks.

    What industries offer the most growth potential in Kazakhstan?

    FMCG (Fast-Moving Consumer Goods); IT and e-commerce; Fintech and financial services; Hospitality, tourism, and gastronomy;
    Sports, entertainment, and event management.

    How detailed should market analysis be?

    The depth depends on your goals: from identifying target segments and positioning strategies to forecasting sales, revenue, and growth opportunities. Comprehensive analysis is critical for informed decision-making.

    Markets we study

    UAE

    UAE

    We will assess the demand for your product in the UAE market, select the emirate with the most favorable conditions for your niche, and develop a unique positioning strategy for your products and services.

    USA

    USA

    We will select the state with the most favorable conditions for your business niche, analyze competitors, help you differentiate from them, and study the consumer behavior of your target audience in the USA.

    Brazil

    Brazil

    We provide in-depth analysis of the Brazilian market, identify the characteristics of your target audience, and develop an effective strategy to promote your products in Brazil.

    Belgium

    Belgium

    We will study the Belgian market and gather information to help your business grow successfully. You will receive an accurate business plan, a market entry strategy, and recommendations for promoting your business in Belgium.