We help your business enter and doing business in Poland easily and effectively, backed by market research
We will study the Polish market and gather all essential data to ensure a successful entry.
We will prepare a step-by-step plan and an effective strategy.
Our services
We will conduct a comprehensive study of the Polish market and develop a well-structured strategy for a confident and successful market entry
We will conduct a comprehensive study of the Polish market and develop a well-structured strategy for a confident and successful market entry
Market research methods
Competitor, brand, and retailer analysis
Result
Application
Result
We help you understand the competitive landscape of the Polish market, identify opportunities to stand out, build strong positioning, and minimize risks when entering and growing your business
Application
Choosing the optimal pricing strategy and product assortment;
Developing effective positioning
Identifying new opportunities for product expansion;
Reducing market entry risks through a clear understanding of the competitive landscape.
Consumer survey design and analysis
Result
Application
Result
We provide accurate insights into what drives and motivates your audience, as well as their behavior. This gives you a clear understanding of how they perceive your product, brand, and communications
Application
Create effective marketing campaigns;
Adapt products and services to meet customer expectations;
Build sales forecasts based on reliable data.
Public information сollection and analysis
Result
Application
Result
You gain key market metrics, current developments, and industry trends, enabling you to form a comprehensive understanding of the market and competitive landscape
Application
Identify growth opportunities and new business directions;
Develop a market entry strategy based on current trends;
Reduce risks using verified, reliable information.
Conducting in-depth interviews with experts
Result
Application
Result
Expert insights from industry practitioners — information you won’t find in numbers alone
Application
Gain a deeper understanding of market specifics and risks;
Develop strategies for market entry and business scaling;
Assess opportunities and uncover hidden potential.
Social listening
Result
Application
Result
You gain insights into how your brand, products, and competitors are perceived online, enabling you to monitor audience sentiment, identify trends, and manage reputational risks
Application
Adapt marketing campaigns to current trends and customer expectations;
Respond to negative feedback and enhance audience engagement;
Identify new touchpoints to connect with customers.
Focus group setup and analysis
Result
Application
Result
You receive real-time feedback from your target audience, gaining insights into their true expectations, barriers, and motivations when making purchasing decisions
Application
Adapt your product and communications to customer needs;
Develop marketing strategies that increase trust and conversion;
Test hypotheses and uncover new opportunities for promotion.
With Indeso, you gain a comprehensive overview of the Polish market and can confidently enter this new market
Entering the Polish market requires a clear strategy and understanding of local specifics. Indeso provides up-to-date data, conducts thorough analysis, and helps you make informed decisions with minimal risk. We identify your target audience, develop positioning, and create a business plan that considers the country’s economy and culture, ensuring your launch is as effective as possible.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

The international market is complex, and we help you navigate it. Analysis, data, and insights into your niche are transformed into a strategy that ensures a confident start abroad.
Tatyana Kovpak, Indeso’s lead consultant, has over 20 years of experience in business consulting and international market analysis. She and her team will help you evaluate your business prospects in Poland, understand your target audience, and reduce costs when entering the market.
- • By the age of 20, she had launched her first company and turned it into a market leader—so she knows how to grow quickly, even in unfamiliar environments.
- • Her consulting experience in Singapore, the USA, and France exposed her to diverse business approaches and revealed which strategies really deliver results.
- • Studying at ESSEC Business School in France (Master’s in Strategy and International Business) gave her a strong academic foundation, while living across Europe, Asia, and the Americas taught her how cultural mindsets shape customer and partner decisions.
- • She now applies this expertise to help CIS companies successfully expand abroad, gain accurate audience insights, and uncover growth opportunities.
- • Fluent in Russian, French, and English, she builds effective international communication with ease.
Benefits of doing business in Poland
Risks and challenges of doing business in Poland
Why analyze the Polish market
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Understand legal and regulatory requirements – study the rules and standards that must be followed when entering the Polish market.
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Analyze consumer behavior – identify the expectations of the Polish audience and adapt your product or service to local preferences.
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Assess competitors – evaluate their strategies, strengths, and weaknesses to develop effective positioning tactics.
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Evaluate market trends – consider current and projected changes, which is essential for strategic decisions and risk reduction.

Before launching a business in Poland, it is crucial to conduct a detailed market analysis to:
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Adapt your business model and marketing – optimize approaches for the Polish market to improve operational efficiency.
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Identify new opportunities and niches – discover promising areas that may go unnoticed without thorough analysis.
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Develop a business plan and market entry strategy – minimize financial losses and mistakes at launch.
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Set optimal pricing – account for audience purchasing power and competitive conditions for proper pricing strategy.
Plan to enter the Polish market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter Poland
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Checklist: “How to Save Over $10,000 When Entering the Polish Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter Poland
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Checklist: “How to Save Over $10,000 When Entering the Polish Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
Results our clients get
Who will benefit from the Polish market analysis

Companies looking to enter the Polish market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs

Entrepreneurs looking to start business in Poland
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Understand the needs of your potential audience in your niche, learn about legal requirements, and receive information on ways to legally reside in the country through business

Start-up founders and experts
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Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify the needs of your customers — all under the guidance of an experienced expert
Testimonials
Contacts
Frequently asked questions
Can foreign citizens start a business in Poland?
Yes. Poland allows foreign citizens to register companies, but all foreign documents must be officially translated into Polish.
What types of companies can I establish in Poland?
Limited Liability Company (Sp. z o.o.) – most common for small and medium businesses.
Joint-stock Company (S.A.) – suitable for larger businesses and public offerings.
Branch or Representative Office – for testing the market without creating a fully independent entity.
Are there any tax incentives for new businesses?
Yes. In 2025, new companies and small businesses can benefit from a 9% corporate tax rate under certain conditions. Poland also offers reduced tax rates for companies with revenues up to €1.2 million and profit margins below 33%.
Why is market research important before entering Poland?
Market research helps you:
1. Understand legal and regulatory requirements
2. Analyze consumer behavior and preferences
3. Evaluate competitors’ strategies
4. Identify market trends and growth opportunities
5. Optimize your business model and marketing strategy
How do I understand Polish consumers?
Polish consumers value quality, transparency, and local relevance. Conduct surveys, focus groups, and trend analysis to adapt your product, pricing, and communication strategies.
How competitive is the Polish market?
Poland has a mature and increasingly saturated market, with both local and international players. Standing out requires strong positioning and differentiation.
What marketing channels work best in Poland?
Digital marketing: Google Ads, social media (Facebook, Instagram, LinkedIn)
E-commerce platforms for online sales
Partnerships with local distributors and retailers
Trade shows and local events to build brand awareness
What opportunities exist in Poland for small businesses?
Growth of e-commerce and online sales
Poland’s transition to a green economy, including renewable energy projects
Rising foreign investments and infrastructure development
How do I optimize pricing for the Polish market?
Take into account:
1. Consumer purchasing power
2. Competitor pricing
3. Product value and differentiation
4. Operational costs
Why is Poland a good market for business?
Strategic location in Europe
Growing economy with projected 4% growth in 2025
Strong consumer base and investment opportunities
Favorable incentives for startups and small businesses
Markets we study
