Expand your business in Thailand with expert market research and strategy
We will develop a tailored strategy taking into account the specifics of Southeast Asia.
We will conduct an in-depth market analysis and provide clear recommendations for launching your business.

Our services
We research the Thailand market and gather analytical data
to help you enter a new market without unnecessary costs and risks.
We research the Thailand market and gather analytical data
to help you enter a new market without unnecessary costs and risks.
Indeso conducts an in-depth study of Thailand’s market and culture to help you successfully launch your business in a new country
Indeso provides data-driven market entry for Brazil. We gather verified statistics and perform deep analysis so your company can enter the Brazilian market with confidence. You’ll get actionable insights to make sound strategic decisions, reduce risks, and avoid costly mistakes at launch.
We help you understand your target audience, craft powerful positioning, and develop a practical, step-by-step business plan — all informed by a thorough review of market dynamics, cultural nuances, and local consumer mindset.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets
We understand how challenging it can be to enter a foreign market, and we strive to make the business journey easier and more cost-effective. To achieve this, we conduct in-depth analysis, gather statistics and verified facts about your target niche, and use these insights to provide profitable, data-driven solutions.
Indeso’s Chief Consultant, Tatyana Kovpak, has over 20 years of experience in in-depth market analysis and international business consulting. She helps companies assess growth opportunities in Thailand, understand their target audience, and optimize costs during the launch phase.
- Tatyana holds a Master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC.
- At the age of 20, she launched her first business and led it to a leading position in the market.
- Having lived in Asia, America, and Europe, she understands how business and mentality are interconnected across different cultures.
- She is fluent in Russian, English, and French.
Why should businesses consider Thailand?
Where are the most favorable conditions for business in Thailand
Bangkok
Advantages
Suitable for
Advantages
The country’s business center with developed infrastructure and a high concentration of offices
Suitable for
Large businesses, finance, logistics, IT
Chiang Mai
Advantages
Suitable for
Advantages
Startup ecosystem, digital nomads, low operating costs
Suitable for
Online businesses, IT, services, and freelance
Phuket
Advantages
Suitable for
Advantages
Tourism hub with a large community of foreigners and investors
Suitable for
Tourism, retail, and services for expats
Pattaya
Advantages
Suitable for
Advantages
Developing region with a strategic location and growth in retail
Suitable for
Restaurants, trade, and services for tourists and foreigners
What you need to know to register a business in Thailand
Thai Limited Company
Up to 100% in permitted sectors or with BOI license
3 individuals (can be non-residents)
No
From $60,000 (required to obtain a business visa)
4 to 8 weeks
Why analyze the Thai market
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determine the optimal company structure and market entry strategy, taking local regulations and restrictions into account
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assess product demand and how well it meets the expectations of the Thai audience
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adapt marketing and value propositions to local consumer behavior and cultural values
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calculate all costs and required investments, including hidden administrative expenses and taxes
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consider differences in business culture and local communication practices

Before launching in Thailand, businesses need to thoroughly understand the market to:
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obtain objective data for preparing a business plan that can attract investors or meet bank compliance requirements for opening an account in Thailand
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choose the most suitable region based on target audience and logistics
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navigate licensing, visas, and employment rules for foreigners
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avoid strategic mistakes and financial losses that may arise from a lack of knowledge of Thai regulations
Risks and challenges of doing business in Thailand
To navigate all the nuances of the Thai market, it’s essential to launch your business with the support of an experienced team. We help you avoid common mistakes and ensure sustainable growth from day one.
Plan to enter the Thai market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
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Quick Market Analysis to assess your company’s readiness to enter the Thai market
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Checklist: “How to Save Over $1,000 When Entering the Thai Market”
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Sample Research Demonstration to showcase the detail and depth of our work
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Answers to Your Questions
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Quick Market Analysis to assess your company’s readiness to enter the Thai market
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Checklist: “How to Save Over $1,000 When Entering the Thai Market”
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Sample Research Demonstration to showcase the detail and depth of our work
-
Answers to Your Questions
Results our clients get
Who will benefit from a Thai market analysis

Companies looking to enter Thailand
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Assess the demand for your product or service in the region
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Understand the current economic situation and growth prospects in your industry
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Identify reliable partners and the most effective sales channels

Entrepreneurs looking to start business in Thailand
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Determine which region best fits your niche and where it’s easiest to start
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Develop a marketing and pricing strategy tailored to local customer needs
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Learn the costs, timelines, and legal requirements for setting up a company

Start-up founders and experts
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Receive recommendations for selecting your niche and establishing positioning at launch
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Understand the real needs of the Thai audience and how to craft an offer that builds trust
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Prepare your market entry under the guidance of experts with hands-on experience in Southeast Asia
Testimonials
Contacts
Frequently asked questions
Why should my business consider entering Thailand?
Thailand is a strategic gateway to Southeast Asia, offering access to over 600 million consumers in the region. With a growing economy, skilled workforce, developed infrastructure, and government incentives, it provides excellent opportunities for foreign businesses in sectors such as tourism, IT, manufacturing, and agriculture.
What services does Indeso provide for market entry in Thailand?
We provide comprehensive market research, competitor analysis, target audience profiling, business strategy development, and guidance on legal, regulatory, and cultural requirements. Our goal is to ensure a smooth and profitable entry into the Thai market.
How can market research help my business succeed in Thailand?
Market research allows you to assess product demand, understand customer behavior and preferences, identify competitors, evaluate pricing strategies, and forecast sales. These insights help you make informed decisions, reduce risks, and adapt your business to local market realities.
What legal requirements should foreign companies be aware of?
Foreign companies must comply with Thai laws, including foreign ownership limits, registration procedures, BOI licenses, work permits, and taxation. Our team guides you through these requirements to ensure full compliance and avoid potential legal issues.
How should I adapt my marketing strategy for Thailand?
Thai consumers value quality, service, and trust. Marketing should be localized in terms of language, cultural references, and communication style. Digital habits vary by region, so campaigns must be tailored for maximum engagement.
What common challenges do foreign companies face in Thailand?
Complex bureaucracy and changing regulations
Cultural differences in business communication
Licensing, work permits, and visas for foreign staff
Understanding local consumer behavior and expectations
Navigating taxation and accounting requirements
Can foreigners fully own a business in Thailand?
Yes, in certain sectors, foreign investors can own 100% of a company. In other sectors, partial Thai ownership or a BOI license may be required to access incentives or legal benefits.
Markets we study
