We will open the Japanese market for your business — efficiently, reliably,
with thorough market research and a detailed business plan

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With in-depth market research and key insights, we make your market entry into Japan safe and effective.

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You will get a clear business plan plan and strategy.

Our services

We will conduct thorough Japan market research and create a solid strategy for a confident and effective entry into a new market

We will conduct thorough Japan market research and create a solid strategy for a confident and effective entry into a new market

Contact us Contact us

Japan market research

You will learn how to effectively grow and promote your business within your niche in the Japanese market. We provide data on competitors, analysis of potential clients, and detailed industry insights so you have a clear understanding of the market conditions in which you will operate.

Japan market research

Business plan & strategies

We will develop a detailed business plan for your entry into the Japanese market. It will take into account the country’s economic and cultural specifics, as well as your goals, resources, and include a comprehensive financial section.

Business plan & strategies

Japan business setup consultation

We provide personalized guidance for an effective entry into the Japanese market. You will gain a clear understanding of your target audience, an overview of key competitors, and a detailed explanation of all aspects of market entry.

Japan business setup consultation

Positioning strategies

We will create a detailed profile of your target audience, show how to address their needs to drive sales growth, and highlight key market trends. This information will serve as the foundation for a positioning strategy that ensures successful development in the market.

Positioning strategies

Business coaching

Under the guidance of an expert, you will gradually launch your business in Japan. We will help you create a profile of your target audience, develop a marketing strategy that takes cultural nuances into account, set optimal pricing, and forecast potential sales volume.

Business coaching

With Indeso, you will gain a comprehensive overview of the Japanese market and be able to confidently enter a new market

For a successful business launch in Japan, it is important to strategically plan each step, taking into account the market specifics and local culture. Indeso collects up-to-date data, conducts in-depth analysis, and provides verified information necessary for informed decision-making and risk reduction. We help you understand your target audience, develop effective positioning, and create a step-by-step business plan. Our approach considers both the economic situation and cultural characteristics of the country to ensure your market entry is as safe and efficient as possible.

20+

years

helping companies expand into new markets

100+

businesses

successfully expanded into Asia, Europe, and American markets with our support

10+

experts

work with us, each having completed a rigorous 5-step selection process

20 000+

dollars

saved on average when expanding into new markets

We understand that the international market is full of challenges, and our goal is to simplify your path to success. Collecting data, conducting in-depth analysis, and understanding your niche allows us to create a strategy that ensures a confident start in a new country.

Tatyana Kovpak

Tatyana Kovpak, the senior consultant at Indeso, has over 20 years of experience in business consulting and market analysis across various countries. She and her team will help assess the prospects of your business in Japan, understand your audience, and reduce costs when entering the market.

  • Holds a Master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC.
  • Lived and worked in business consulting in Singapore, France, the USA, Kazakhstan, and Russia.
  • Founded her first business at the age of 20 and led it to market leadership.
  • Has a deep understanding of different national mindsets and effectively integrates the client’s vision with the requirements of a new country.
  • Fluent in Russian, English, and French.

Opportunities of doing business
in the Japanese market

Japan is one of the world’s largest economies with a high level of income among its population, creating opportunities for selling high-quality goods and services

Developed infrastructure, transparent laws, and support for entrepreneurship make doing business safe and predictable

Japanese consumers are willing to pay for quality and service, enabling businesses to build long-term customer relationships and increase profitability

A successful start in Japan can serve as a platform for further expansion into Asian markets and strengthening your international brand

Japan has several free economic zones where companies are exempt from customs duties and labor regulations are more flexible. These zones include Nagasaki, Niigata, Okinawa, and Tokyo

Japan has signed double taxation agreements with 96 countries, allowing companies to minimize withholding taxes when transferring funds abroad

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Market research methods

Analysis of competitors, brands, and retailers

Result

Application

Result

You gain a complete understanding of the competitive landscape in the Japanese market, identify opportunities for differentiation, build effective positioning, and reduce risks when entering and scaling your business

Application

Selecting the optimal pricing strategy and product range;
Developing effective positioning;
Identifying new opportunities for product and service expansion;
Reducing market entry risks through understanding the competitive landscape.

Consumer survey

Result

Application

Result

You receive precise data on the preferences, motivations, and behavior of your target audience. This helps you understand how your audience perceives your product, brand, and communications

Application

Create effective marketing campaigns;
Adapt products and services to meet customer expectations;
Build sales forecasts based on reliable data.

Public information collection and analysis

Result

Application

Result

You will learn key market indicators, current events, and industry trends. This helps you understand the overall market landscape and competitive environment

Application

Identify growth opportunities and new business directions;
Develop a market entry strategy based on current trends;
Reduce risks using verified information.

Conducting in-depth interviews with experts

Result

Application

Result

You gain unique insights from industry professionals that cannot be obtained from statistics alone

Application

Gain a deeper understanding of the market specifics and its risks;
Develop a strategy for market entry and business scaling;
Assess prospects and identify hidden opportunities.

Social listening

Result

Application

Result

You gain insight into the real perception of your brand, products, and competitors in the online environment. This helps track audience sentiment, emerging trends, and potential reputation risks

Application

You adapt marketing campaigns to current trends and customer expectations;
You respond to negative feedback and improve audience engagement;
You discover new touchpoints and opportunities to connect with customers.

Focus group setup and analysis

Result

Application

Result

You receive direct feedback from your target audience, gaining insights into their real expectations, barriers, and motivations when making purchasing decisions

Application

You adapt your product and communications to meet customer needs;
You develop marketing strategies that build trust and increase conversion rates;
You test hypotheses and identify new opportunities for promotion.

Why analyze the Japan market

  • Understand Japan’s legal and regulatory requirements necessary for market entry.
  • Study consumer behavior and expectations to adapt your product or service to local preferences.
  • Analyze key competitors, their strategies, strengths, and weaknesses to develop effective positioning tactics.
  • Evaluate current and future market trends, which is crucial for strategic decision-making and risk minimization.
globs img

Before entering the Japanese market, it is essential for businesses to thoroughly understand the market in order to:

  • Adapt your business model and marketing strategy to the Japanese market for maximum efficiency.
  • Identify niches and new business opportunities that could be missed without detailed analysis.
  • Develop a business plan and market entry strategy to avoid financial losses and mistakes at launch.
  • Determine optimal pricing for products or services, taking into account Japanese consumer purchasing power and the competitive landscape.

Risks and challenges of doing business in Japan

  • Japanese consumers prefer to buy local products, which makes it more difficult for foreign companies to enter the market
  • All business documents must be prepared in Japanese, requiring the involvement of local specialists and legal support
  • Japan’s corporate law is relatively complex, often putting foreign companies at a disadvantage
  • Government procedures can be lengthy and require numerous administrative steps
  • After establishing a company, monthly financial reporting to local authorities is mandatory, demanding strict compliance and accurate accounting
  • Japanese clients value quality, service, and attention to detail — even small mistakes in packaging, customer service, or marketing can harm a company’s reputation
  • All marketing materials must be adapted to local cultural norms, as direct translation from another language rarely works effectively
  • The Japanese market is highly saturated with quality products and services, making it challenging to stand out from competitors

To ensure a successful start in Japan, it’s essential to gain a deep understanding of the market.
We’ll provide you with all the insights and data you need for a confident launch and sustainable growth.

Plan to enter the Japan market?
Schedule a free consultation

During the consultation, you’ll receive valuable insights for your business:

Schedule a consultation
  • Quick Market Analysis to assess your company’s readiness to enter the Japanese market
  • Checklist: “How to Save Over $10,000 When Entering the Japanese Market”
  • Sample Research Demonstration to show the depth and precision of our analytical work
  • Answers to Your Questions
  • Quick Market Analysis to assess your company’s readiness to enter the Japanese market
  • Checklist: “How to Save Over $10,000 When Entering the Japanese Market”
  • Sample Research Demonstration to show the depth and precision of our analytical work
  • Answers to Your Questions
Schedule a consultation

Results our clients get

Case Study

01

Assistance in starting an architecture business in France

Case Study

02

Market analysis of three countries: the Philippines, Malaysia, and Indonesia

Case Study

03

Marketing for a roofing materials store

Case Study

04

Marketing research for a beauty salon

Case Study

05

Business plans development

Who will benefit from a Japanese market analysis

Companies looking to enter the Japan market

  • Assess market demand, understand competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs

Entrepreneurs looking to start business in Japan

  • Understand the needs of your target audience within your niche, learn about legal requirements, and get information on legitimate ways to reside in the country through business ownership

Start-up founders and experts

  • Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify your customers’ needs — all under the guidance of an experienced expert

Testimonials

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Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Igor Lokhmakov

Co-founder, SunPay

Between 2019 and 2021, we worked with Indeso on three financial-sector projects: securing a license for a financial company in Hong Kong, obtaining a banking license in Saint Kitts and Nevis, and updating internal company documents to meet Canadian regulatory standards. Although we had hands-on experience in running similar businesses, we preferred not to get involved in the bureaucratic process of document preparation, submission, and regulatory communications.

Olga Mazure

Licensing Specialist

Eagle BNX Limited approached Indeso to develop internal procedures for the company, preparing to submit documents for a European payment license. The documents were fully compliant with regulatory requirements and delivered on time, without delays. Working with Tatyana was a true pleasure — communication was effortless, tasks were easily understood, and responses were fast and efficient. This isn’t our first project with Indeso, and we look forward to continuing our collaboration in the future.

Aislu Babakanova

Head of start-up department

Siberian Wellness Corporation operates in 65 countries worldwide, and marketing research in target countries is a key part of our strategic planning. We have been partnering with Indeso for several years on multiple key markets. Southeast Asia is strategically important to us, and we have received detailed market studies from Indeso on Malaysia, Indonesia, and the Philippines. This information helped us identify priority markets, select one, and start operations in a SEA country.
Currently, we are relaunching our business in India, and Indeso provided thorough insights on critical factors for market entry, such as business model, entry strategy, and more. In South Korea, we have a long-standing collaboration with Indeso on audience segment research, hypothesis validation, and competitor comparisons across several product categories. Several other markets are also under discussion.
I would like to sincerely thank the entire Indeso team for their effective collaboration and the consistently high-quality materials that meet our requirements.

Svetlana Novikova

Founder, Luxstroy A

I am thoroughly impressed with Indeso’s services, particularly Tatyana Kovpak’s dedication. She responded to my emails and requests promptly and professionally, and went above and beyond in promoting our company. Special thanks to Tatyana for her professionalism, friendliness, and commitment to achieving the best possible results. I highly recommend Indeso and am confident that the team’s devotion to every client’s success will be a great advantage for all of their customers.

Oksana Scott

Founder and director of a trading company in Singapore

In the first quarter of 2022, Singapore Pte Ltd partnered with Indeso for market analysis and research to support their wholesale alcohol and wine business in Singapore and the Asia-Pacific region. The work was of high quality, highly useful, and delivered on time — completed in under two weeks. Tatyana effectively presented all key market metrics, competitor insights, and situational trends, and provided an in-depth consultation on the next steps for business growth based on her expertise. I strongly recommend her — working with Tatyana turns the process into a smooth and enjoyable experience.

Contacts

    Submit a request — we’ll get back to you within 24 hours

    Frequently asked questions

    Why should my business consider entering the Japanese market?

    Japan is one of the world’s largest and most stable economies, known for its strong purchasing power, technological innovation, and global influence. Entering this market allows businesses to access a highly developed consumer base and gain credibility across Asia.

    Why is market research so important before entering Japan?

    Japanese consumers have specific preferences and high expectations for quality and service. Detailed market research helps you understand these nuances, evaluate competition, identify growth opportunities, and tailor your product or service to local demand — ensuring your business strategy is both relevant and effective.

    What are the main challenges for foreign businesses in Japan?

    Preference for local brands among consumers
    Complex legal and administrative procedures
    Strict reporting and documentation requirements
    High competition in established industries
    The need for localization of marketing and communication
    Cultural and language barriers

    Can foreign companies fully own a business in Japan?

    Yes, in most sectors foreign investors can establish and own 100% of a Japanese company. However, certain regulated industries may require additional licenses or local representation.

    How long does it take to register a company in Japan?

    The process typically takes 4 to 8 weeks, depending on the company structure, industry, and administrative processing times.

    What types of company structures are available in Japan?

    The most common forms are:
    Kabushiki Kaisha (KK): Joint-stock company, suitable for medium and large enterprises.
    Godo Kaisha (GK): Limited liability company, simpler and often preferred by small or foreign businesses.
    Branch Office: For existing foreign companies expanding into Japan.

    How should foreign companies adapt their marketing strategy for Japan?

    Marketing must be localized — from visuals and messaging to service tone and customer engagement. Japanese consumers expect subtlety, precision, and respect for local culture. Direct translations or Western-style ads often fail to resonate.

    What industries offer the best opportunities in Japan?

    Promising sectors include technology, renewable energy, healthcare, food & beverages, education, and e-commerce. Demand is growing for innovative, sustainable, and high-quality foreign products that complement Japanese lifestyles.

    How do Japanese consumers make purchasing decisions compared to Western markets?

    Japanese consumers are highly detail-oriented and value trust, quality, and long-term relationships with brands. Unlike Western markets, where impulse buying and promotional offers can drive sales, in Japan purchase decisions often come after extensive research and social validation. Consumers rely on reviews, brand reputation, and recommendations from their network. They also appreciate subtle, respectful marketing that emphasizes craftsmanship, precision, and reliability rather than aggressive promotion.

    Which digital platforms are most effective for marketing in Japan?

    Japan has a unique digital landscape. The most influential platform is LINE, used by over 90% of the population for messaging, news, and even payments. Instagram is growing quickly among younger audiences and lifestyle brands, while YouTube remains a top channel for content marketing and brand storytelling. X (formerly Twitter) is popular for real-time communication and customer engagement. For B2B audiences, LinkedIn is less dominant than in Western markets but gradually expanding. A strong local content strategy across LINE and YouTube usually delivers the best results.

    What regions or cities in Japan are best for launching a business

    Tokyo – Japan’s business and financial hub, ideal for tech, finance, consulting, and luxury goods. Offers access to investors, partners, and a sophisticated customer base.
    Osaka – Known for commerce, manufacturing, and innovation. Offers slightly lower operating costs and a dynamic business environment.
    Nagoya – Japan’s industrial heart, suitable for automotive and manufacturing companies.
    Fukuoka – A fast-growing startup hub with supportive local government policies and lower living costs.
    Kyoto – Excellent for creative industries, traditional crafts, and tourism-related businesses.
    Each region has its own economic strengths, infrastructure, and consumer behavior, so the choice should align with your sector and target audience.

    Markets we study

    UAE

    UAE

    We will assess the demand for your product in the UAE market, select the emirate with the most favorable conditions for your niche, and develop a unique positioning strategy for your products and services.

    USA

    USA

    We will select the state with the most favorable conditions for your business niche, analyze competitors, help you differentiate from them, and study the consumer behavior of your target audience in the USA.

    Brazil

    Brazil

    We provide in-depth analysis of the Brazilian market, identify the characteristics of your target audience, and develop an effective strategy to promote your products in Brazil.

    Belgium

    Belgium

    We will study the Belgian market and gather information to help your business grow successfully. You will receive an accurate business plan, a market entry strategy, and recommendations for promoting your business in Belgium.