We will open the Japanese market for your business — efficiently, reliably,
with thorough market research and a detailed business plan
With in-depth market research and key insights, we make your market entry into Japan safe and effective.
You will get a clear business plan plan and strategy.

Our services
We will conduct thorough Japan market research and create a solid strategy for a confident and effective entry into a new market
We will conduct thorough Japan market research and create a solid strategy for a confident and effective entry into a new market
With Indeso, you will gain a comprehensive overview of the Japanese market and be able to confidently enter a new market
For a successful business launch in Japan, it is important to strategically plan each step, taking into account the market specifics and local culture. Indeso collects up-to-date data, conducts in-depth analysis, and provides verified information necessary for informed decision-making and risk reduction. We help you understand your target audience, develop effective positioning, and create a step-by-step business plan. Our approach considers both the economic situation and cultural characteristics of the country to ensure your market entry is as safe and efficient as possible.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

We understand that the international market is full of challenges, and our goal is to simplify your path to success. Collecting data, conducting in-depth analysis, and understanding your niche allows us to create a strategy that ensures a confident start in a new country.
Tatyana Kovpak, the senior consultant at Indeso, has over 20 years of experience in business consulting and market analysis across various countries. She and her team will help assess the prospects of your business in Japan, understand your audience, and reduce costs when entering the market.
- Holds a Master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC.
- Lived and worked in business consulting in Singapore, France, the USA, Kazakhstan, and Russia.
- Founded her first business at the age of 20 and led it to market leadership.
- Has a deep understanding of different national mindsets and effectively integrates the client’s vision with the requirements of a new country.
- Fluent in Russian, English, and French.
Opportunities of doing business
in the Japanese market
Market research methods
Analysis of competitors, brands, and retailers
Result
Application
Result
You gain a complete understanding of the competitive landscape in the Japanese market, identify opportunities for differentiation, build effective positioning, and reduce risks when entering and scaling your business
Application
Selecting the optimal pricing strategy and product range;
Developing effective positioning;
Identifying new opportunities for product and service expansion;
Reducing market entry risks through understanding the competitive landscape.
Consumer survey
Result
Application
Result
You receive precise data on the preferences, motivations, and behavior of your target audience. This helps you understand how your audience perceives your product, brand, and communications
Application
Create effective marketing campaigns;
Adapt products and services to meet customer expectations;
Build sales forecasts based on reliable data.
Public information collection and analysis
Result
Application
Result
You will learn key market indicators, current events, and industry trends. This helps you understand the overall market landscape and competitive environment
Application
Identify growth opportunities and new business directions;
Develop a market entry strategy based on current trends;
Reduce risks using verified information.
Conducting in-depth interviews with experts
Result
Application
Result
You gain unique insights from industry professionals that cannot be obtained from statistics alone
Application
Gain a deeper understanding of the market specifics and its risks;
Develop a strategy for market entry and business scaling;
Assess prospects and identify hidden opportunities.
Social listening
Result
Application
Result
You gain insight into the real perception of your brand, products, and competitors in the online environment. This helps track audience sentiment, emerging trends, and potential reputation risks
Application
You adapt marketing campaigns to current trends and customer expectations;
You respond to negative feedback and improve audience engagement;
You discover new touchpoints and opportunities to connect with customers.
Focus group setup and analysis
Result
Application
Result
You receive direct feedback from your target audience, gaining insights into their real expectations, barriers, and motivations when making purchasing decisions
Application
You adapt your product and communications to meet customer needs;
You develop marketing strategies that build trust and increase conversion rates;
You test hypotheses and identify new opportunities for promotion.
Why analyze the Japan market
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Understand Japan’s legal and regulatory requirements necessary for market entry.
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Study consumer behavior and expectations to adapt your product or service to local preferences.
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Analyze key competitors, their strategies, strengths, and weaknesses to develop effective positioning tactics.
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Evaluate current and future market trends, which is crucial for strategic decision-making and risk minimization.

Before entering the Japanese market, it is essential for businesses to thoroughly understand the market in order to:
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Adapt your business model and marketing strategy to the Japanese market for maximum efficiency.
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Identify niches and new business opportunities that could be missed without detailed analysis.
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Develop a business plan and market entry strategy to avoid financial losses and mistakes at launch.
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Determine optimal pricing for products or services, taking into account Japanese consumer purchasing power and the competitive landscape.
Risks and challenges of doing business in Japan
To ensure a successful start in Japan, it’s essential to gain a deep understanding of the market.
We’ll provide you with all the insights and data you need for a confident launch and sustainable growth.
Plan to enter the Japan market?
Schedule a free consultation
During the consultation, you’ll receive valuable insights for your business:
Schedule a consultation-
Quick Market Analysis to assess your company’s readiness to enter the Japanese market
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Checklist: “How to Save Over $10,000 When Entering the Japanese Market”
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Sample Research Demonstration to show the depth and precision of our analytical work
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Answers to Your Questions
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Quick Market Analysis to assess your company’s readiness to enter the Japanese market
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Checklist: “How to Save Over $10,000 When Entering the Japanese Market”
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Sample Research Demonstration to show the depth and precision of our analytical work
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Answers to Your Questions
Results our clients get
Who will benefit from a Japanese market analysis

Companies looking to enter the Japan market
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Assess market demand, understand competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs

Entrepreneurs looking to start business in Japan
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Understand the needs of your target audience within your niche, learn about legal requirements, and get information on legitimate ways to reside in the country through business ownership

Start-up founders and experts
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Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify your customers’ needs — all under the guidance of an experienced expert
Testimonials
Contacts
Frequently asked questions
Why should my business consider entering the Japanese market?
Japan is one of the world’s largest and most stable economies, known for its strong purchasing power, technological innovation, and global influence. Entering this market allows businesses to access a highly developed consumer base and gain credibility across Asia.
Why is market research so important before entering Japan?
Japanese consumers have specific preferences and high expectations for quality and service. Detailed market research helps you understand these nuances, evaluate competition, identify growth opportunities, and tailor your product or service to local demand — ensuring your business strategy is both relevant and effective.
What are the main challenges for foreign businesses in Japan?
Preference for local brands among consumers
Complex legal and administrative procedures
Strict reporting and documentation requirements
High competition in established industries
The need for localization of marketing and communication
Cultural and language barriers
Can foreign companies fully own a business in Japan?
Yes, in most sectors foreign investors can establish and own 100% of a Japanese company. However, certain regulated industries may require additional licenses or local representation.
How long does it take to register a company in Japan?
The process typically takes 4 to 8 weeks, depending on the company structure, industry, and administrative processing times.
What types of company structures are available in Japan?
The most common forms are:
Kabushiki Kaisha (KK): Joint-stock company, suitable for medium and large enterprises.
Godo Kaisha (GK): Limited liability company, simpler and often preferred by small or foreign businesses.
Branch Office: For existing foreign companies expanding into Japan.
How should foreign companies adapt their marketing strategy for Japan?
Marketing must be localized — from visuals and messaging to service tone and customer engagement. Japanese consumers expect subtlety, precision, and respect for local culture. Direct translations or Western-style ads often fail to resonate.
What industries offer the best opportunities in Japan?
Promising sectors include technology, renewable energy, healthcare, food & beverages, education, and e-commerce. Demand is growing for innovative, sustainable, and high-quality foreign products that complement Japanese lifestyles.
How do Japanese consumers make purchasing decisions compared to Western markets?
Japanese consumers are highly detail-oriented and value trust, quality, and long-term relationships with brands. Unlike Western markets, where impulse buying and promotional offers can drive sales, in Japan purchase decisions often come after extensive research and social validation. Consumers rely on reviews, brand reputation, and recommendations from their network. They also appreciate subtle, respectful marketing that emphasizes craftsmanship, precision, and reliability rather than aggressive promotion.
Which digital platforms are most effective for marketing in Japan?
Japan has a unique digital landscape. The most influential platform is LINE, used by over 90% of the population for messaging, news, and even payments. Instagram is growing quickly among younger audiences and lifestyle brands, while YouTube remains a top channel for content marketing and brand storytelling. X (formerly Twitter) is popular for real-time communication and customer engagement. For B2B audiences, LinkedIn is less dominant than in Western markets but gradually expanding. A strong local content strategy across LINE and YouTube usually delivers the best results.
What regions or cities in Japan are best for launching a business
Tokyo – Japan’s business and financial hub, ideal for tech, finance, consulting, and luxury goods. Offers access to investors, partners, and a sophisticated customer base.
Osaka – Known for commerce, manufacturing, and innovation. Offers slightly lower operating costs and a dynamic business environment.
Nagoya – Japan’s industrial heart, suitable for automotive and manufacturing companies.
Fukuoka – A fast-growing startup hub with supportive local government policies and lower living costs.
Kyoto – Excellent for creative industries, traditional crafts, and tourism-related businesses.
Each region has its own economic strengths, infrastructure, and consumer behavior, so the choice should align with your sector and target audience.
Markets we study
