We help you launch and grow your business in France with expert market research
We conduct in-depth French market analysis to uncover your target customers’ key behaviors and preferences, ensuring your business hits the ground running
You’ll receive a structured business plan and a winning strategy
Our services
We conduct comprehensive market research and gather actionable insights to ensure your entry into the French market is strategic and successful
We conduct comprehensive market research and gather actionable insights to ensure your entry into the French market is strategic and successful
Indeso will provide you with all the necessary market information to ensure the successful launch of your business in France
We gather up-to-date data and conduct a comprehensive analysis to ensure your company successfully enters the French market. We provide the information needed to make informed decisions, reduce risks, and minimize initial financial losses. Our team will help you understand your target audience, develop effective positioning, and create a detailed step-by-step business plan. We take into account not only market conditions but also the cultural nuances of the country.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

Entering an international market can be challenging, but we make it easier. Through in-depth market analysis and actionable insights, we help you understand your niche and create a winning strategy for success in a new country.
Indeso’s lead consultant, Tatyana Kovpak, has over 20 years of experience in business consulting and in-depth market analysis across various countries. Together with her team, Tatyana will help you evaluate the growth potential of your business in France, understand your target audience, and save costs when launching your company.
- • By the age of 20, she had launched her first company and turned it into a market leader—so she knows how to grow quickly, even in unfamiliar environments.
- • Her consulting experience in Singapore, the USA, and France exposed her to diverse business approaches and revealed which strategies really deliver results.
- • Studying at ESSEC Business School in France (Master’s in Strategy and International Business) gave her a strong academic foundation, while living across Europe, Asia, and the Americas taught her how cultural mindsets shape customer and partner decisions.
- • She now applies this expertise to help CIS companies successfully expand abroad, gain accurate audience insights, and uncover growth opportunities.
- • Fluent in Russian, French, and English, she builds effective international communication with ease.
Benefits of doing business in France
Why analyze the French market
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Understand the legal and regulatory requirements necessary to operate in this market
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Study customer preferences and behavior to adapt your product or service to their expectations
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Analyze competitors’ strategies and positioning to develop an effective market entry and positioning plan
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Identify current and future market trends to make strategically sound decisions and minimize risks

Before launching a business in France, it is essential to conduct a thorough market analysis to:
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Optimize your business model and marketing strategy to improve efficiency
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Prepare a detailed business plan and market entry strategy, reducing the risk of financial losses and errors
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Calculate the necessary investment for a successful launch and stable business operations
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Set competitive pricing based on target audience income and market specifics
Risks and challenges of doing business in France
For a successful entry into the French market, it is essential to conduct a comprehensive analysis. We provide you with key information and actionable recommendations to serve as the foundation for a confident launch and long-term business growth.
Plan to enter the French market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to assess your company’s readiness to enter the French market
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Checklist: “How to Save Over $10,000 When Entering the French Market”
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Demonstration of a market study so you can clearly see the depth and detail of our work
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Recommendations on structure: branch or subsidiary
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Answers to your specific questions
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Quick analysis to assess your company’s readiness to enter the French market
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Checklist: “How to Save Over $10,000 When Entering the French Market”
-
Demonstration of a market study so you can clearly see the depth and detail of our work
-
Recommendations on structure: branch or subsidiary
-
Answers to your specific questions
Results our clients get
Who will benefit from the French market analysis

Companies looking to enter the French market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and customer needs.

Entrepreneurs looking to start business in France
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Understand the needs of your potential audience in your niche, learn about legal requirements, and receive information on ways to legally reside in the country through business.

Start-up founders and experts
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Learn how to organize and successfully launch your own business, choose the right niche and positioning strategy, and identify the needs of your customers — all under the guidance of an experienced expert.
Testimonials
Contacts
Frequently asked questions
Как исследование рынка Франции поможет моему бизнесу?
Исследование предоставит глубокое понимание целевого рынка, включая анализ конкурентов, их сильные и слабые стороны, а также поможет разработать стратегию для эффективного продвижения. Вы также узнаете о легальных требованиях и деловом климате в Сингапуре. Обладая этой информацией, вы сможете принимать ключевые решения для успешного запуска бизнеса, сэкономив при этом тысячи долларов.
How long does it take to incorporate a company in France?
Incorporating a French company usually takes around two weeks once all required documents are submitted.
What types of business entities exist in France?
SAS (Simplified Joint Stock Company): Popular for startups and investors.
SARL (LLC): Suitable for small to medium businesses.
SA (Public Limited Company): Typically for large investments or listing.
Branches / Representative Offices: Allow full control or market testing without full incorporation.
Can foreigners own a French company entirely?
Yes. All business entities in France can be 100% foreign-owned without prior government approval.
Why should I start a company in France?
France offers access to the EU’s second-largest consumer market, robust infrastructure, and a supportive business environment, especially for startups and tech companies.
How do I start a business in France?
Key steps include:
Submitting your incorporation application to the Center for Administrative Procedures
Publishing a legal notice of incorporation in the official gazette
Opening a corporate bank account
How do I promote my business in France?
Successful promotion requires:
Understanding your target audience
Analyzing competitors
Tailoring your marketing strategy to local culture and trends
Optimizing pricing and positioning for the French market
What are the main challenges of entering the French market?
High taxation compared to other EU countries
Bureaucracy and complex regulatory requirements
Saturated markets requiring unique products/services
Labor laws focused on employee protection
Cultural and language differences that affect marketing and negotiations
What marketing channels work best in France?
Digital marketing: Google, social media (Instagram, Facebook, LinkedIn)
Local partnerships and collaborations
Trade shows, exhibitions, and events
Email marketing and newsletters tailored to French audiences
Markets we study
